Enjoyment fosters media use frequency and determines its relational outcomes: Toward a synthesis of uses and gratifications theory and media multiplexity theory

Ledbetter, Andrew M.; Taylor, Samuel Hardman; Mazer, Joseph P.

doi:10.1016/j.chb.2015.07.053

Cited by 63 publications

(57 citation statements)

References 38 publications

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“…Although media richness theory does not address relational closeness between communicators in their media use behavior, Haythornthwaite () suggests in this theory that the relational factor is a significant contributor in selecting a particular channel. This theory has influenced current research including a study on channel enjoyment as a motivator for media use in interpersonal communication (Ledbetter, Taylor, & Mazer, ) and research on media use in serial arguments (Pusateri, Roaché, & Ningxin, ). We believe that this theory continues to help enhance our understanding of relational communication as well as a recent trend of the use of multiple communication channels in a variety of contexts including between supervisor–subordinate, peers, teacher–student, friends, and family members.…”

Section: Media Richness Theory In Futurementioning

confidence: 99%

Revisiting media richness theory for today and future

Ishii

Lyons

Carr

2019

Human Behav and Emerg Tech

151

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Media richness theory was developed in the mid‐1980s in the field of business management and became very popular along with the diffusion of electronic communication media. Despite the popularity, inconsistent results from empirical studies have been the issues with this theory. In addition, the recent advanced communication technology has been raising more challenges towards the original concepts. Thus, we have reviewed the literature in the past decade to illustrate diverse applications and validity of the theory with more recent communication channels. Based on the findings we have also discussed a future of media richness theory.

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Section: Media Richness Theory In Futurementioning

confidence: 99%

Revisiting media richness theory for today and future

Ishii

Lyons

Carr

2019

Human Behav and Emerg Tech

151

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“…A criticism of the UGT approach in media usage is that the approach is habitual and unselective (LaRose and Eastin, 2004). However, its appropriateness as a theoretical lens through which to study social media usage is reflected in its wide-ranging application to social networking sites, instant messaging, and video chat (Gil de Zúniga, et al, 2012;Ledbetter et al, 2016;Quan-Haase and Young, 2010). A review of extant work reveals two strands of research (see Table 1).…”

Section: Social Media and Uses And Gratificationsmentioning

confidence: 99%

The allure of luxury brands’ social media activities: a uses and gratifications perspective

Athwal

Istanbulluoğlu

McCormack³

2019

ITP

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Purpose The purpose of this paper is to explore the social media marketing activities of luxury brands, guided by uses and gratifications theory (UGT). It examines the gratifications sought by millennials, a new core luxury consumer group, and the gratifications obtained when following and connecting with luxury brands. Design/methodology/approach Online data are gathered from Facebook, Instagram and Twitter accounts of five top luxury brands. In addition, 30 in-depth interviews with millennials, the new generation of luxury consumers, were conducted. Thematic analysis strategy was followed to analyze the data and present the findings. Findings Luxury brands remain distant and aloof, which helps them to maintain a sense of exclusivity. User activity, ranging from observations to commenting on and liking luxury brand content, leads to the gratification of two types of need: affective and cognitive. Two affective needs that are satisfied by luxury brands’ social media marketing activities are aesthetic appreciation and entertainment. Cognitive needs are satisfied through the functional use of social media as an information source. Originality/value Several studies have investigated social media from the perspective of UGT, but this study is the first to investigate the implications of luxury brands’ social media usage with the lenses of UGT.

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“…With more “hedonic” service or technology use acceptance addressed by TAM (e.g., Van der Heijden, 2004), perceived enjoyment has been confirmed to have a significant influence on users’ intention to use technology. A number of studies have indicated that enjoyment is a particularly powerful predictor of use decision for technologies such as Facebook (Quan-Haase and Young, 2010), Sina Weibo (Wang et al, 2016), mass media (Nabi and Krcmar, 2004; Ledbetter et al, 2016), the telephone (O’Keefe and Sulanowski, 1995), websites (Van der Heijden, 2003), online shopping (Childers et al, 2001), and social networking sites (Chuang et al, 2017). Although we found no research on mobile video calling use acceptance in terms of perceived enjoyment, some previous studies have addressed the issue for other interpersonal communication media or technologies, such as instant messaging (Li et al, 2005; Lu and Xu, 2006).…”

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

Difference between Leisure and Work Contexts: The Roles of Perceived Enjoyment and Perceived Usefulness in Predicting Mobile Video Calling Use Acceptance

Zhou

Feng

2017

Front. Psychol.

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There is a rapidly growing body of literature on mobile video calling, which is a promising communication technology; however, little research has focused on user acceptance of mobile video calling, especially in different use contexts. This study explored factors (especially perceived enjoyment) influencing the intention of users to employ video calling in different contexts (a work and a leisure context) by applying the technology acceptance model (TAM) combined with the theory of planned behavior. The revised research model differentiated external factors (subjective norms and personal innovativeness) from internal factors (perceived usefulness, perceived ease of use (PEU), perceived enjoyment, and intention to use mobile video calling). In addition, the current study investigated predictors of perceived enjoyment across these two contexts. With the use of a structured questionnaire, participants were divided in two groups and completed self-report measures related to one context; a total of 386 student respondents’ responses were analyzed. The results indicated that users’ intentions were directly predicted by their perceived enjoyment of video calling (β ≥ 0.35) and the call’s perceived usefulness (β ≥ 0.27) and PEU (β = 0.13, only for the leisure context), which jointly explained at least 55.6% of the variance in use intention. In addition to the effects of these predictors on mobile video calling use acceptance, an assessment of the moderating effects of different contexts indicated that perceived enjoyment played a more important role in influencing intention for the leisure context, while perceived usefulness appeared to be more important for the work context. This study’s findings are important in that they provide strong support for the necessity of distinguishing among different types of contexts when predicting users’ intentions to use video calling. Furthermore, the results showed that perceived enjoyment was most significantly influenced by perceived usefulness (β ≥ 0.61), followed by PEU (β ≥ 0.13). In summary, the roles of core TAM variables (especially perceived enjoyment and perceived usefulness) and of external factors (subjective norms and personal innovativeness) differed between the leisure and work contexts. The implications of these findings are discussed.

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Enjoyment fosters media use frequency and determines its relational outcomes: Toward a synthesis of uses and gratifications theory and media multiplexity theory

Cited by 63 publications

References 38 publications

Revisiting media richness theory for today and future

Revisiting media richness theory for today and future

The allure of luxury brands’ social media activities: a uses and gratifications perspective

Difference between Leisure and Work Contexts: The Roles of Perceived Enjoyment and Perceived Usefulness in Predicting Mobile Video Calling Use Acceptance

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