Enlivening the Effect of Tourists' Knowledge and Involvement on Malaysian Heritage Food (MHF) Towards Food Tourism Image in Malaysia

Omar, Siti Radhiah; Karim, Shahrim Ab; Isa, Siti Suriawati; Omar, Siti Nazirah

doi:10.4018/978-1-7998-2469-5.ch016

Cited by 7 publications

(5 citation statements)

References 64 publications

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“…Gastronomy nowadays has become a fundamental instrument for the tourism development in a destination (Nicoletti et al., 2019). The recent literature on food tourism highlights the importance of an adequate and optimal management of gastronomic tourism as the engine of the tourism sector (Omar et al., 2019), also it has proven the importance of empiric research that give practical answers to this industry (Baum, 2019).…”

Section: Introductionmentioning

confidence: 99%

Gastronomic experiences of foreign tourists in developing countries. The case in the city of Oruro (Bolivia)

Cruz¹,

Tito

Gálvez

et al. 2019

Heliyon

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Gastronomy allows tourists to discover the cultural roots of the destination, thus being one of the motivations for its choice and even becoming a fundamental factor in the analysis of the overall satisfaction of the tourist experience. This research is focused on the analysis of the gastronomic experiences of foreign tourists who visit the city of Oruro (Bolivia). The main results of this research show a segmentation of travellers on the basis of their perceptions regarding the gastronomic experiences in this city into three different groups (survivors, enjoyers, and experiencers). Additionally, the study concludes that these gastronomic experiences are highly related to the motivations that the travellers have to discover a specific destination, and that their level of satisfaction with these experiences is highly connected to the relationship that gastronomy has with the cultural heritage of the local community.

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Section: Introductionmentioning

confidence: 99%

Gastronomic experiences of foreign tourists in developing countries. The case in the city of Oruro (Bolivia)

Cruz¹,

Tito

Gálvez

et al. 2019

Heliyon

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“…Previous research understands food as a cultural identity marker embedded in local products and culinary traditions that identify a specific territory or a group of people [51]. Food is an element that improves the uniqueness of the tourist experience [18,44] and helps to develop rural areas [3,54]. Also, a local-based food offer diversifies the portfolio of destinations [40].…”

Section: The Relevance Of Local-sourced Products In Slow Food Tourismmentioning

confidence: 99%

Valorising the rural pantry: Bridges between the preservation of fruits and slow tourism in Catalonia

Ginés-Ariza

Fusté‐Forné

Noguer-Juncà

2022

Journal of Agriculture and Food Research

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“…Furthermore, knowledge management by an organization has a crucial role in its employees' awareness. Knowledge management helps develop a deep connection between the organization and its employees (Al-Dmour et al, 2020;Omar et al, 2020). Employees with essential knowledge about the overall workability of their corresponding organization are orderly clear about their devoted functionalities and performances for the organization.…”

Section: Introductionmentioning

confidence: 99%

Company global competitive strategy and employee’s awareness

Urbański

2021

MMI

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In the era of industrialization, the role of company's global strategy has a significant role in surviving in a competitive environment. The global strategy has the major weapon to compete with the competitors and achieve a higher level of performance. In this direction, the awareness of global strategy among employees has key importance. However, in most companies, the level of awareness among the employees is low, which has a negative effect on the global strategy. This study aims to examine the level of awareness among employees concerning the company's global strategy. This study selected large enterprises from Poland. Data were collected from the employees of large enterprises from Poland. A cross-sectional research design was used in the present study under a quantitative research approach. In this research, first-hand data was collected from one point in time. A total of 200 questionnaires were used to collect data and distribute it to employees, of which 82 valid responses were received for data analysis. It is an important investigation that is not documented in previous studies. Particularly, large enterprises from Poland were not considered by the previous studies. This study significantly contributed to the body of knowledge. Along with the theoretical implications, the current study also has practical implications. Results of the study highlighted valuable insights for the large enterprises to enhance the company's global strategy through employee awareness. It is also evident from the results that awareness about the global strategy could promote the employee motivational level. Therefore, employees want to adopt the global strategy. Employees also highlighted that global strategy is important for brand building, innovation, and expansion to the new market. According to the employees, the major benefits of the global strategy include increasing the product quality, increasing sales, brand recognition promotion, increasing the profit, increasing the customers, gaining competitive advantage, and reducing the cost. Thus, to achieve higher performance through global strategy benefits, a company must have well planned global strategy. Therefore, the study's findings have valuable importance for the practitioners to promote large enterprises in Poland.

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Enlivening the Effect of Tourists' Knowledge and Involvement on Malaysian Heritage Food (MHF) Towards Food Tourism Image in Malaysia

Cited by 7 publications

References 64 publications

Gastronomic experiences of foreign tourists in developing countries. The case in the city of Oruro (Bolivia)

Gastronomic experiences of foreign tourists in developing countries. The case in the city of Oruro (Bolivia)

Valorising the rural pantry: Bridges between the preservation of fruits and slow tourism in Catalonia

Company global competitive strategy and employee’s awareness

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