This current article aims to empirically test the relationship between international tourist knowledge and Malaysian Heritage Food (MHF) cultural involvement on Malaysia's Food Tourism Image and secondly, to analyze the mediating effect of knowledge for both relationships. A quantitative survey of 719 international tourists with previous MHF consumption experience was conducted and analyzed via a Structural Equation Modeling (SEM) approach. Results demonstrated that the following variables have significant associations with Food Tourism Image while knowledge mediated the subsequent links positively with partial mediation. Regardless of the theoretical and managerial implications and research findings, supplementary investigations are warranted to enhance the growth of food cultural tourism.
This current article aims to empirically test the relationship between international tourist knowledge and Malaysian Heritage Food (MHF) cultural involvement on Malaysia's Food Tourism Image and secondly, to analyze the mediating effect of knowledge for both relationships. A quantitative survey of 719 international tourists with previous MHF consumption experience was conducted and analyzed via a Structural Equation Modeling (SEM) approach. Results demonstrated that the following variables have significant associations with Food Tourism Image while knowledge mediated the subsequent links positively with partial mediation. Regardless of the theoretical and managerial implications and research findings, supplementary investigations are warranted to enhance the growth of food cultural tourism.
This paper aims to investigate the usefulness of LEGO and other materials as prototyping tools in the co-creation process involving multiple stakeholders. The results demonstrate that using LEGO and other materials as prototypes in the co-creation process helps designers and stakeholders to explore, evaluate and modify ideas three-dimensionally to validate design solutions, idea generation and evaluation. This study believes that LEGO and other materials are efficient co-design prototyping tools to ensure its main purpose for team and strategy building in enhancing participant's ability to deliver more contribution during group discussions. Keywords: Co-creation; prototyping tools; prototypes; LEGO eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bsby e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v5iSI3.2548
Various ways of accessing the meaning-making process in design activity have been explored in many fields of user-centred design, participatory design and human product experienced. However, designer collaboration activities in meaning findings have rarely been studied or reported. Therefore, this research investigates the influence of designers’ collaboration on designers’ thinking in creating meaning in the design process and the design elements that influence their making. It can be concluded that experience and a more active observation with an object in design practice contribute to the better idea in the meaning-making process. Keywords: meaning-making, design thinking, the principle of design eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bsby e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v5iSI3.2540
Cultural, tourism, and creative industries sectors can be understood as having intersecting policy agendas and economic interdependencies. In the developing context the first two have a somewhat longer history of analysis than the last one. However, emerging studies are beginning to emphasise all three domains are interconnected to each other, and need each other to sustain their products in the market. However, the studies are mainly concentrated on Western countries and there are still many aspects of this concept remain unanswered particularly in developing nations for example Malaysia. Data on developing nations is still problematic and considerably limited, or only concentrated in countries such as China and India. To have a better grasp about the underlying key concepts of the development issues on creativity, technology and innovation applied in cultural products in developing nations this study proposed case studies approach to be applied in Malaysia. The creative economy development issues in Malaysia will be the primary focus to be investigated by this research. An electronic research through the Internet on two different case studies in Malaysia had been looked at on their experience in developing their creative economy through a combination between culture, tourism and creativity. Keywords-component; creative economy, cultural tourism, creative industries, experience industries and developing nations.I.
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