“…More than 70% of large companies fail to implement various changes in their activities (Shapran & Britchenko, 2021). And if we are talking about DT, then such changes are characterized by a high cost of implementation, require specialized skills of the company's employees, and the organization's readiness to such changes (Lysiuk & Britchenko 2020;Bezpartochnyi, Britchenko & Bezpartochna, 2021;Pirtskhalaishvili, Paresashvili & Kulinich, 2021). Scientists have proven in the practice of numerous companies that, along with the difficulty of introducing any change, the business usually takes a long time to respond to their adaptation (Megits, Neskorodieva & Schuster, 2020;Lysiuk & Britchenko, 2021;Vasiljeva et al, 2020).…”