“…An organization aligns its knowledge management function and strategy with its vision and mission. Thus, in this way, both drive each other (Liebowitz, 2001;Akhter, 2003;Snyman and Kruger, 2004;Halawi et al 2006;Oztemel et al, 2011). This is also referred in case of competitive intelligence, which drives the mission of the organization and vice versa, because the focus, analysis and communication of competitive intelligence are dependent on mission and vice versa (Bose, 2008;Calof and Wright, 2008;Nasri, 2012;Tanascovici and Hagiu, 2013;Sun and Wang, 2015).…”