Enterprise Microblogging

Riemer, Kai; Richter, Alexander; Böhringer, Martin

doi:10.1007/s11576-010-0246-y

Cited by 13 publications

(6 citation statements)

References 7 publications

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“…They found that the continuance intention of microbloggers was determined by perceived usefulness, satisfaction, and habit. Riemer, Richter, and Böhringer (2010) conducted a case study of business microblogging platforms. They determined that successful business microblogging platforms have the potential to shift communication formerly conducted via e-mail to a new public communication space facilitated by microblogging.…”

Section: Previous Studies Of Microbloggingmentioning

confidence: 99%

User satisfaction with microblogging: Information dissemination versus social networking

Liu

Cheung

Lee

2015

Asso for Info Science & Tech

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Microblogging is growing in popularity and significance. Although many researchers have attempted to explain why and how people use this new medium, previous studies have produced relatively inconclusive results. For instance, in most of these studies, microblogging has been considered a social networking activity; however, quantitative analyses of microblogging usage have shown that people use microblogging as an informationbroadcasting platform. In this study, we identified the factors that drive microblogging and which of them lead to user satisfaction. We developed a theoretical framework and then empirically validated the factors and the emergent mechanisms (value evaluation processes). We empirically tested our research model using a sample of 230 microbloggers, and the results showed that content and technology gratifications are the two key factors that drive user satisfaction with microblogging. That is, it is the value of information dissemination rather than social networking that makes people feel satisfied with the use of microblogging. We believe that this study will generate interest among researchers in social media. The results also provide platform administrators with insights into how people use microblogging and why they are satisfied with the technology.

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Section: Previous Studies Of Microbloggingmentioning

confidence: 99%

User satisfaction with microblogging: Information dissemination versus social networking

Liu

Cheung

Lee

2015

Asso for Info Science & Tech

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“…While microblogging as internal communication has not been investigated widely except for a handful of studies (e.g. Riemer, Richter & Bohringer 2010;Zhao, Rosson, Matthew & Moran 2011), those studies echoed the positive attributes of internal microblogging as those found by Zhao and Rosson (2009).…”

Section: Microblogging As Internal Communicationmentioning

confidence: 89%

Use of social media for health education and corporate communication of hospitals

Sánchez

González

2018

EPI

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Chapter 1 Introduction 1 Chapter 2 Existing literature on social media and corporate blogging and microblogging 20 2.1 The Internet 20 2.2 The Web 23 2.3 Web 2.0 24 2.4 Social media 30 2.5 Social networks 51 2.6 Blogs 63 2.7 Microblogs 78 2.8 Social media monitoring and listening 88 2.9 Social media use in crises 93 2.10 Interactivity and engagement 97 Chapter 3 Theoretical literature framing and informing this study 3.1 Social media theory 3.2 Public relations theory, including excellence theory 3.3 Corporate communications theory 3.4 Dialogic theory Chapter 4 Methodology 4.1 Conceptual framework 4.2 Research approach 4.3 Research questions 4.4 Research methodology 4.5 Research methods 4.6 Sampling 4.7 Coding 4.8 Analysis Chapter 5 Overall findings, findings on dialogue and interaction 5.1 Overall findings 5.2 Findings on dialogue and interaction 5.3 Social media as responsibility of marketing 5.4 Brand advocacy 5.5 Community Discussion Chapter 6 Findings and discussion: How organisations use blogs and microblogs 6.1 Overall findings on blogs and microblogs 6.2 Blogs 6.3 Microblogs Discussion Melanie King Corporate Blogging and Microblogging PhD Thesis 2014-5 v Chapter 7 Findings and discussion: How social media are evaluated 7.1 Overall findings on social media metrics and measurement 7.2 Social media monitoring and metrics 7.3 Success Discussion Chapter 8 Findings: How crises are managed in social media 8.1 Overall findings regarding management of crises 8.2 Case studies of crises in social media Chapter 9 Findings and discussion: Other findings that impact an organisation's communication in social media 9.1 Overall findings on organisational communication 9.2 Strategy and objectives of social media 9.3 Organisational voice 9.4 Responsiveness 9.5 Training 9.6 Brand Discussion Chapter 10 Conclusion 10.1 Implications for theories 10.2 Significance and implication of findings 10.3 Limitations 10.4 Reflections 10.5 Recommendations for future research Glossary of Terms Appendices References Melanie King Corporate Blogging and Microblogging PhD Thesis 2014-5 vi Melanie King Corporate Blogging and Microblogging

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“…Organizations are implementing Enterprise Microblogging (EMB)‐based solutions for creating a new channel for organizational and team communication. This is especially beneficial when information may be relevant for a whole group of users that is unknown in advance . For an organization, a frequently used microblog offers the benefit of faster knowledge sharing and improved networking .…”

Section: Introductionmentioning

confidence: 99%

Using social media as a tool for business improvement and certification of knowledge workers

Colomo‐Palacios

Messnarz²,

Siakas³

et al. 2014

J Software Evolu Process

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Business improvement is a hot topic in all business areas. In the last years, the unstoppable emergence of the use of social media by organizations and individuals alike has opened this tool for knowledge networking purposes. In this paper, the authors shed some light on how the traditional knowledge management approach has changed to a networked approach of knowledge sharing. Authors also explain how social media is used as a business tool, in particular in Information Technology industry environments. ECQA Certified Social Media Networker Skills (SIMS) is a new qualification that is available from 2013 and is meant to train and certify experts in the use of social media as a business improvement enabler and as a means for knowledge networking in organizational settings. Copyright © 2014 John Wiley & Sons, Ltd.

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Enterprise Microblogging

Cited by 13 publications

References 7 publications

User satisfaction with microblogging: Information dissemination versus social networking

User satisfaction with microblogging: Information dissemination versus social networking

Use of social media for health education and corporate communication of hospitals

Using social media as a tool for business improvement and certification of knowledge workers

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