“…Reputation risk exists when a firm faces some threat to its reputation from the society in general (Ajina, Japutra, Nguyen, Syed Alwi, & Al-Hajla, 2019). The concept of reputation risk is an innate negative concept that can give rise to questions on the image of an organization (Heidinger & Gatzert, 2018;McShane, 2018). In essence, reputation risk is synonymous to bad reputation with a difference that reputation risk is a potential threat that can result into bad image for the firm (Fournier & Srinivasan, 2018;Hogarth, Hutchinson, & Scaife, 2018;Iwata, 2018;Ma & Wong, 2018;Mitic, 2018;Pereira, Silva, & Pereira, 2018;Tannous & Yoon, 2018).…”