DOI: 10.11606/d.8.2019.tde-28022019-133545
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Entre o meme e a campanha: representação e ação na cultura digital

Abstract: This dissertation aims to understand the sociodiscursive constitution of a genre chain in the digital environment. The corpus consists of a clipping of the genre chain named "Bela, Recatada e do Lar", constituted by three nodes: the article "Marcela Temer: Bela, Recatada e do Lar", published by Veja Magazine in April 2016; the Memes campaign emerged as a response to the women's representation in the magazine; and tweetsresponse that evaluated the participation of men in the campaign. The theoretical basis for … Show more

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Cited by 2 publications
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“…However, this biomarker is of limited use, as serum elevations of CA125 can be observed in a number of different conditions unrelated to OC. 14 In addition to CA125, there have been several biomarker-based tests approved by the FDA in ovarian cancer. 15 However, these FDA-approved tests are neither diagnostic tests nor screening tests for OC.…”
Section: Introductionmentioning
confidence: 99%
“…However, this biomarker is of limited use, as serum elevations of CA125 can be observed in a number of different conditions unrelated to OC. 14 In addition to CA125, there have been several biomarker-based tests approved by the FDA in ovarian cancer. 15 However, these FDA-approved tests are neither diagnostic tests nor screening tests for OC.…”
Section: Introductionmentioning
confidence: 99%
“…Conceitual); em relação ao participante Portador, poderíamos estar diante de uma Reiteração por Exposição, contudo, o participante do Processo construído por meio da modalidade verbal não foi construído, de modo que temos apenas um Portador construído na superfície textual (imagética); em relação ao participante Atributo, estaríamos diante de uma Adição por Substituição; essa interpretação decorreria fortemente da circunstância na real, que consiste em um marcador de engajamento de contraste entre dois posicionamentos. 122 Utilizamos os termos Alegação, Dado e Garantia por filiarmo-nos ao modelo de análise argumentativa de Stephen Toulmin (TOULMIN, 1950;TOULMIN;REIKE;JANIK, 1984) e sua tradição crítica (SLOB, 2006;VERHEIJ, 2006;GRÁCIO, 2010;FREEMAN, 2011;LANGSDORF, 2011;2018; no prelo).…”
Section: Preenchimentounclassified