“…China, the biggest emerging economy, is facing a striking environmental challenge (Jiang et al, 2020;Wang & Jiang, 2021), despite tremendous effort toward fighting the same (Sun et al, 2019). Pro-environment enterprises have been appealing for a long time Ren et al, 2022), which is evidently positive for the society, and is also believed to bring enterprises both better performance and legitimacy (De Mendonca & Zhou, 2019;Pan et al, 2019;Li et al, 2021). Constructing corporate environmental proactivity has become an important issue, and efforts have been made to search for the drivers of environmental proactivity, including factors about society, economy, institutions, corporations, and individuals (Hörisch et al, 2017;Alzubaidi et al, 2021;Wang & Jiang, 2021).…”