Introduction: The phenomena of cinema production has attracted a lot of attention, especially when it comes to creative and literary endeavours that interpret it. It is essential to comprehend the creative processes and the function of the film producer in order to advance cultural practices.Objective: to express the phenomenon of producer’s activity in cinema on the basis of examples to literary and artistic projects of the XX-XXI centuries.Methods: The methods used in the study are the following: chronological, analytical, comparison, deduction, generalization, and abstraction.Results: As a result of this study, several problems were identified that are directly related to the process of contemporary culture creation. Firstly, the phenomenon of film production was revealed, and various examples of experiments by American writers of the 30s-70s of the XX century were given. It was them who managed to carry out a literary interpretation of the profession of film producer, as well as to ensure the development of the creative and search dialogue “film – television series”. The latter was revealed on the example of a television project The Offer, which is dedicated to the history of the creation of The Godfather. As a result, it has been established that this series has led to a fundamental change in the artistic understanding of the problem of film production.Conclusion: The conclusions drawn in this paper show that this project organically “fit” into the context of metamodernism and reflected its fundamental factors, namely: historioplasticity, craft turn, superhomogeneity, postirony, and quirky