2008
DOI: 10.1007/s10640-008-9239-3
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Entry Facilitation by Environmental Groups

Abstract: Entry, Environmental groups, Persuasive advertising, Vertical product differentiation, D40, L31, M37, Q50,

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Cited by 18 publications
(2 citation statements)
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References 24 publications
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“…This cost specification is congruent with the literature; see, inter alia , van der Made and Schoonbeek (2009) and Sartzetakis et al (2012). Alternatively, we can think of the environmental campaign as a sort of social innovation since it creates an extra-value for the green good by making consumers aware of the relative environmental impact of the goods.…”
supporting
confidence: 89%
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“…This cost specification is congruent with the literature; see, inter alia , van der Made and Schoonbeek (2009) and Sartzetakis et al (2012). Alternatively, we can think of the environmental campaign as a sort of social innovation since it creates an extra-value for the green good by making consumers aware of the relative environmental impact of the goods.…”
supporting
confidence: 89%
“…In their model, the campaign takes the form of costly informative advertising and it helps to reduce the asymmetry of information between consumers and manufacturers. Van der Made and Schoonbeek (2009) consider a campaign that increases consumers’ environmental concern through persuasive advertising. Kaufman (2014) develops a dynamic model of observational learning and costly search to investigate whether financial incentives or informational campaigns are more effective at encouraging green purchasing.…”
Section: Introductionmentioning
confidence: 99%