“…Value chain approach is a generic concept which is applicable in a diversified areas like agriculture (Francis, Simons, & Bourlakis, 2008;Howieson, Lawley, & Hastings, 2016;Kline et al, 2016;Rudenko, Grote, & Lamers, 2008;Savino, Manzini, & Mazza, 2015;Sharma & Christie, 2010;Taylor, 2005), productions economics (Dahlström & Ekins, 2006;Henderson, Dicken, Hess, Coe, & Yeung, 2002), operational management (Fearne, Garcia Martinez, & Dent, 2012), marketing management (Crain & Abraham, 2008;Donaldson, Ishii, & Sheppard, 2006), engineering (Rabelo, Eskandari, Shaalan, & Helal, 2007), strategic management (Bolwig, Ponte, Du Toit, Riisgaard, & Halberg, 2010;Hergert & Morris, 1989) etc. The application of value chain perspectives as a persuasive approach in facilitating sustainability of supply chain of dairy is divulged in extant past literatures (Binder, Schmid, & Steinberger, 2012;Bourlakis et al, 2014;Kilelu et al, 2017).…”