Environmental awareness, engaged consumption and organic products consumption

Abstract

The objective of this study was to evaluate how some environmental awareness dimensions influence consumer engagement and, consequently, the intention of consuming organic products. The methodology used was quantitative and the data were analyzed by structural equation modeling. The results obtained from a sample made up of 213 university students confirmed three hypotheses raised for research: the precautions taken in the domestic environment and mobilizing attitudes towards environmental positively influence more engaged consumption, and an engaged consumer has a greater intention of consuming organic products. Thus, the present study provides relevant information on the behavior of individuals in this market.

Business strategies under the new marketing myopia perspective

“…Therefore, it is necessary to consider the set of stakeholders concerned with the company's social and environmental impacts, incorporating these efforts at a strategic level (Smith et al, 2010;Campos & Pedroso, 2015). In this sense, consumers are increasingly concerned about the impacts generated by consumption, considering not exclusively their basic needs but ethical and environmental issues in their purchases (Prado & Moraes, 2020).…”

“…Furthermore, companies need to consider that the market comprises stakeholders who identify offers that are not harmful to individuals or organizations (Bernal, 2017). Besides, consumers are increasingly concerned about the impacts generated by consumption, considering not exclusively their basic needs but ethical and environmental issues in their purchases (Prado & Moraes, 2020). These aspects show that stakeholder demands are multifaceted and can generate numerous conflicts between different stakeholders over time.…”