ResumoO estudo teve como objetivo investigar os efeitos das características empreendedoras e do ambiente universitário na intenção empreendedora do estudante universitário. Foi desenvolvido e validado um modelo que considera o ambiente universitário, a autoeficácia e assumir riscos como influenciadores diretos da intenção empreendedora, e as características empreendedoras como influenciadoras da autoeficácia. A metodologia empregada foi quantitativa e os dados foram analisados por meio de Modelos de Equações Estruturais com a técnica de Mínimos Quadrados Parciais (PLS-SEM). A amostra utilizada foi composta por 287 estudantes universitários do último ano dos cursos de graduação da Universidade Estadual de Campinas (Unicamp). Os resultados indicam que a intenção empreendedora dos estudantes é influenciada pelo ambiente universitário, pela atitude em relação a assumir riscos e pela autoeficácia. A autoeficácia, por sua vez, é influenciada pelas características de planejador, liderança e inovador dos estudantes. A pesquisa colabora com reflexões complementares aos estudos sobre empreendedorismo, apresentando um modelo para avaliação das características empreendedoras dos estudantes e do contexto empreendedor das instituições de ensino, e comprovando que existe uma relação positiva entre o contexto e a educação empreendedora com a intenção empreendedora dos estudantes.Palavras-chave: intenção empreendedora; ambiente universitário; perfil empreendedor. AbstractThis study aimed to investigate the effects of entrepreneurial and university environment characteristics on the entrepreneurial intention of the undergraduate student. We developed a model that considers the university environment, self-efficacy, and risk-taking as direct influencers of entrepreneurial intention, and entrepreneurial characteristics as influencers of self-efficacy. We employed quantitative methodology and data were analyzed by Structural Equation Models using the Partial Least Squares (PLS-SEM) technique. The sample consisted of 287 students in the final year of undergraduate programs at the State University of Campinas (Unicamp). The results indicate that the entrepreneurial intention of students is influenced by the university environment and the attitude toward risk-taking and self-efficacy. Self-efficacy, in turn, is influenced by student characteristics regarding planning, leadership, and innovation. The research corroborates with complementary reflections on entrepreneurship studies, showing a model for evaluation of entrepreneurial characteristics of students and of the entrepreneurial context in educational institutions, and proving that there is a positive relationship between the context, entrepreneurial education and entrepreneurial intention of the students.

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Para que serve um estudo de caso único na pesquisa de gestão? ¿Para qué sierve un estudio de caso único en la investigación de gestión?ABSTRACT The purpose of this article is to present a defense of the use of single case studies in management research. The defense is necessary because this type of research has been relegated to a secondary role, or even rejected, by many researchers, who consider it unscientific. Evidence of this low status is the fact that most reputable academic journals in management publish few articles based on single-case studies. In this paper, we examine in detail the objections to the use of such cases in management research. We show the efforts made by some researchers to answer these objections and we show quality criteria for research that are alternatives to the criteria used in the so-called "scientific method." Our analysis suggests that a better understanding -by researchers with different methodological preferences -of the arguments for each particular use of the single-case study as a research method would allow a better dialogue between researchers and benefit management research as a whole. KEYWORDS | Management research, single-case study, research methodology, scientific method, knowledge acquisition. RESUMO RAE-Revista de Administração de Empresas | FGV-EAESP

Purpose The paper aims to investigate the existence of typical preferred behaviours that might characterize Brazilian women’s entrepreneurial profile and whether this profile influences their motivation to undertake a venture. Design/methodology/approach Following the evolution of the literature on women entrepreneurship, the study criticizes the rational view that conceives entrepreneurship as a universal phenomenon and immune to gender. A quantitative approach based on multivariate data analysis (structural equation modelling) was applied to a sample of 418 women entrepreneurs with regard to six hypotheses associated with a specifically conceived conceptual model. Findings The behavioural categories tested in the model that most influence Brazilian women’s entrepreneurial profile are planning, identifying opportunities, sociability and leadership, corroborating the results of other international studies. Behaviours connected with persistence did not correlate to Brazilian women’s entrepreneurial profile. The hypothesis that women’s entrepreneurial profile positively influences their entrepreneurial intention was confirmed. Research limitations/implications As the study is based on an intentional, non-probabilistic sample, further research needs to be conducted using other forms of sampling, extending the findings to other contexts internationally and to other Brazilian regions. Practical implications Women can perceive whether their behavioural profile is suited to embracing entrepreneurship challenges, helping them to make effective career choices. Originality/value The study provides a robust model with high explanatory value. It contributes to the women’s entrepreneurship literature from the perspective of a Latin American developing country, offering valuable insights regarding the impact of entrepreneurial behavioural profile on women’s entrepreneurial activities.

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