Environmental Care Attitudes and Intention to Purchase Green Products: Impact of Environmental Knowledge, Word of Mouth, and Green Marketing

Simanjuntak, Megawati; Nafila, Nidya Luthfi; Yuliati, Lilik Noor; Johan, Irni Rahmayani; Najib, Mukhamad; Sabri, Mohamad Fazli

doi:10.3390/su15065445

Cited by 25 publications

(25 citation statements)

References 54 publications

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“…Global trend in sustainability marketing goes beyond standard profit-driven techniques by stressing the three bottom lines: people, planet, and profit (Ahmed et al, 2022;Correia et al, 2023;Simanjuntak et al, 2023). Businesses that match their aims with broader social and environmental goals may build a favourable brand image, increase consumer loyalty, and promote long-term profitability.…”

Section: Results and Discussion Global Sustainable Marketing As A Trendmentioning

confidence: 99%

Sustainable marketing dilemmas: moral, ethical, and practical in business communication perspectives

Sudirjo,

Dizon,

Rusmardiana

et al. 2024

Indonesian Journal of Communications Studies

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In recent years, corporations' sustainable marketing practices have gone beyond just selling mere products or services and present significant challenges. This study examines the moral, ethical, and practical challenges encountered by sustainable marketing, specifically from the standpoint of business communication. This research explains the notion of sustainable marketing and discerns its ethical dilemmas by examining the current body of scholarly literature. The discussion focuses on stakeholder theory, ethical consumerism, and communication theories. The study employs a qualitative research methodology, gathering data through comprehensive interviews and case analysis. The participants comprise marketing professionals, consumers, and companies that place sustainability as a top priority. The findings illustrate that organisations face many moral and ethical challenges while creating and executing sustainable marketing strategies. For example, challenges arise when trying to balance the desire for genuineness and openness and the success of marketing communications, as well as conflicts between moral evaluations and business goals. These challenges substantially impact the company's communication strategy, as they are directly connected to consumer trust and brand image. This study offers valuable insights for companies creating and implementing sustainable marketing strategies. It highlights the crucial role of managing moral and ethical factors to achieve long-term success. Moreover, the discoveries can aid policymakers and regulatory agencies formulate criteria and recommendations to foster sustainable corporate practices.

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Section: Results and Discussion Global Sustainable Marketing As A Trendmentioning

confidence: 99%

Sustainable marketing dilemmas: moral, ethical, and practical in business communication perspectives

Sudirjo,

Dizon,

Rusmardiana

et al. 2024

Indonesian Journal of Communications Studies

View full text Add to dashboard Cite

show abstract

“…Many consumers are concerned about the environment due to environmental degradation and the rise of harmful activities (Aseri & Ansari, 2023). Those who know and are aware of environmental issues will research the environmental impact of products before purchasing (Simanjuntak, Nafila, Yuliati, Johan, Najib, & Sabri, 2023). Earlier studies (Kinnear, Taylor, & Ahmed, 1974) evaluated the EC in relation to the PCE as a part of personality (Apaydin & Szczepaniak, 2017;Kinnear et al, 1974).…”

Section: Environmental Concern (Ec)mentioning

confidence: 99%

“…This indicated that although the impact value of EC on GPI remained modest, it still portrayed a shift in the Indonesian consumers' GPI from non-sustainable to sustainable packaging for environmental protection purposes. The growing number of people concerned about the environment increased the GPI for the environmentally friendly products (Simanjuntak et al, 2023). In addition, the development of a market for green product packaging suggested that the consumer awareness of the environment was rising above the surface.…”

mentioning

confidence: 99%

Environmental Concern: Does It Drive Green Purchase Intention of Sustainable Packaging?

Mongula,

Masnita,

Kurniawati

2023

JEBIK

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The growing importance of environmental concern as a critical issue has recently increased. Lower environmental damage raises consumer awareness of the importance of environmental preservation. Environmental concern triggers consumers’ interest in purchasing products with sustainable packaging. This study aims to examine factors driving the green purchase intention of sustainable packaging. The Theory of Planned Behavior (TPB) was utilized to identify the green purchase intention with six antecedents: subjective norm, price consciousness, perceived consumer effectiveness, perceived social media marketing, environmental concern, and perceived behavioral control. The data was analyzed using Structural Equation Modeling (SEM). The results revealed that the perceived social media marketing activities are the most influential driver of the green purchase intention, followed by the perceived behavioral control. Further, this study found that the environmental concern stimulates the perceived consumer effectiveness. This research contributes to marketers, companies, and the government to target appropriate marketing activities and engage potential consumers in purchasing the products with sustainable packaging.JEL: M31, Q56.

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“…After all, they prefer to link them with higher quality and better brand image. In addition, a study discovered that consumers will pay a higher price if they care about the environment [23]. H1.…”

Section: Green Price and Consumer Buying Behaviormentioning

confidence: 99%

Environmental Knowledge as a Mediator between Green Price, Green Promotion and Consumer Buying Behavior in Hypermarkets of UAE

Mehmood

Bhaumik

2023

SAR Journal

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This paper investigates the mediating role of environmental knowledge and its effect on green pricing, promotion, and consumer buying behaviour in hypermarkets in Ajman, UAE. Two hundred twenty questionnaires were distributed to hypermarket customers, with a return rate of 76.8%. The study utilized SPSS version 28 to conduct exploratory factor analysis on 21 items, focusing on item loading, convergent validity, and internal consistency. Correlation tests were performed to determine the strength of associations between variables, and multiple regression and mediation analysis was used to test the hypothesis. The results found that green pricing substantially affects consumer buying behaviour and environmental knowledge. The results showed that green promotion considerably impacts consumer buying behaviour and ecological knowledge. Additionally, environmental knowledge partly mediated the connection between green prices and CBB and green promotion and CBB. However, the study's findings are limited to Ajman, UAE, and cannot be generalized.

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Environmental Care Attitudes and Intention to Purchase Green Products: Impact of Environmental Knowledge, Word of Mouth, and Green Marketing

Cited by 25 publications

References 54 publications

Sustainable marketing dilemmas: moral, ethical, and practical in business communication perspectives

Sustainable marketing dilemmas: moral, ethical, and practical in business communication perspectives

Environmental Concern: Does It Drive Green Purchase Intention of Sustainable Packaging?

Environmental Knowledge as a Mediator between Green Price, Green Promotion and Consumer Buying Behavior in Hypermarkets of UAE

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