Environmental concern, attitude towards green products and green purchase intentions of consumers in Lesotho

Khaola, Peter; Potiane, B; Mokhethi, Motšelisi C.

doi:10.4314/ejesm.v7i4.3

Cited by 50 publications

(52 citation statements)

References 13 publications

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“…Environmental concern emerged as a major influence on product user SIC (H6a), stereotype negativity (H6b) and attitude H4b). The last of these findings is in line with those of Bamburg (2003) and others (see Khaola et al [2014] for details), although environmental concern was not significantly associated with EV product knowledge. It seems that high levels of environmental concern among the members of the sample who possessed this characteristic had not motivated a desire to acquire knowledge about EVs.…”

Section: Resultssupporting

confidence: 90%

“…Intuitively, favourable attitudes towards a product should be associated with greater inclinations to purchase the product (Peter and Olsson, 2008), although attempts to demonstrate the presumed link between attitude and willingness to purchase have often been unsuccessful, especially in relation to environmental attitudes and actual environmental behaviour (for reviews of studies concerning this matter see for example Hini et al [1995]; Grewal et al [2000], Khaola et al [2014]). Hini et al (1995) noted the complexity of the attitude-willingness to purchase relationship and hence the many problems of measurement surrounding its estimation; given the large number of situational and personality factors that potentially affect a buying decision, e.g., variations in attitudes towards risk, the influences of marketing and advertising, prices of alternatives, and differences in the levels of importance that consumers attach to specific variables.…”

Section: Attitude and Willingness To Purchasementioning

confidence: 99%

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Consumer attitudes towards electric vehicles

Bennett

Vijaygopal

2018

EJM

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To investigate the effects of gamification on connections between consumers' self-image congruence in relation to the purchasers of an environmentally-friendly product (electric vehicles [EVs]) and (i) their possession of a stereotype of EV owners as being 'unconventional', and (ii) their attitudes towards EVs, having regard to their levels of environmental concern and prior knowledge of EVs. Additionally, the research explored the link between attitudes towards and willingness to purchase EVs. Design/methodology/approach Participants completed a questionnaire and an Implicit Association Test both before and after playing a computer game wherein the player assumed the identity of an EV driver. A structural equation model was constructed to predict attitude to EVs. The relationship between attitude and willingness to purchase was examined via a conditional process analysis. Findings The experience of playing the game improved the favourability of the respondents' stereotype of EV owners by an average of 19%, and their attitude towards EVs by 17%. Self-image congruence in relation to EV ownership increased on the average by 14% and reported EV product knowledge by eight per cent. However, willingness to purchase an EV was not substantially affected. The link between attitude and willingness to purchase was weak, but was significantly moderated by stereotype favourability and self-image congruence with EV owners. Limitations As with any IAT study, it was necessary to pre-specify a particular form of stereotype. Future research could employ alternative stereotypes. The investigation took place in a single country and involved a single environmentally-friendly product. Implications Gamification has much potential for helping manufacturers and government agencies to stimulate the mass market for EVs. In order to negate unfavourable images of EV owners, marketing communications promoting EVs might usefully employ celebrities, sports personalities and/or leading political figures as exemplars of the types of people who drive electric cars. Originality The research is the first to explore the effects of gamification on product user self-image congruence and stereotype formation. It is novel both in its employment of an IAT to measure the consumer stereotype of an environmentally-friendly product and in its examination of the moderating influences of stereotype and product user self-image congruence on the attitude-willingness to purchase link.

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Section: Resultssupporting

confidence: 90%

Section: Attitude and Willingness To Purchasementioning

confidence: 99%

Consumer attitudes towards electric vehicles

Bennett

Vijaygopal

2018

EJM

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“…These results are in accordance with several previous studies, namely Aman et al (2012), that there is an influence of environmental concern on attitudes in green product consumers in Sabahan, Malaysia. Khaola et al (2014) also found the same thing, that environmental concern had a positive relationship with attitudes towards consumers in the shopping center in Maseru-Lesotho.…”

Section: Discussionmentioning

confidence: 55%

“…Gupta and Denise (2009) state that there is a lot of inconclusive consumer research on the environment, where environmental concerns do not affect environmental attitudes and buying behavior of green products in the United States. Khaola et al (2014) also found the same thing, that environmental concern had a significant effect on attitudes towards consumers in the shopping center in Maseru-Lesotho. Based on the description above, the following hypothesis is proposed:…”

Section: Intention To Buymentioning

confidence: 53%

Intention to Buy Green Cosmetics Products: Application of the Theory of Planned Behavior

Wiesa¹,

Suprapti²

2019

theijbm

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The existence of public environmental concern has made many companies, especially cosmetics, try to promote ecological aspects and raised environmental issues as one of their marketing strategies. This study aims to explain the implementation of the theory of planned behavior in determining green buying intention. This study uses purposive sampling technique. The sample used is 150 respondents who never bought green cosmetic products and domiciled in Denpasar City. Data obtained were analyzed by descriptive analysis and PLS. The results of the study found that environmental knowledge and concern has significant impact on attitude. Furthermore, attitude, subjective norm, and perception of behavioral control has significant impact to green purchase intention. This study implies that green cosmetics company needs to focus on potential consumers who have a good knowledge of the environment. Consumers who has environmental knowledge certainly feel concerned and tend to have a positive attitude towards environmentally friendly products. This typical of consumers are not easy to find, companies need to feed them by spreading environmental issues that are a problem of today's society and offer their green products as solution.

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“…Fundamentally, moving towards a more sustainable transport system through the uptake of EVs is critically linked to the level of public awareness and concern about the environmental impacts of ICE vehicles as well as EVs. For instance, Khaola et al [65] investigated a possible correlation between people's concern for the environment and their attitudes towards green products (e.g., EVs) in general and found that there is a strong correlation between them. Additionally, Dogan and Ozmen [66] surveyed 752 respondents to investigate how the environmental concern would affect participants' attitudes towards buying EVs, and they discovered that participants with higher levels of environmental concern were more interested in EVs and more likely to purchase them.…”

Section: Shifting To Electric Vehiclesmentioning

confidence: 99%

Banning Diesel Vehicles in London: Is 2040 Too Late?

et al. 2019

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Air pollution contributes to 9400 deaths annually in London and diesel vehicles are considered a major source of lethal air pollutants. Consequently, the UK government announced its intention to ban diesel vehicles by 2040 to achieve a sustainable zero-carbon road transport system. Since no empirical studies have used a bottom-up approach to seek Londoners' views, it is therefore worth investigating the public opinion regarding this forthcoming ban. This paper aims to fill this research gap by taking London as a case study. A survey was designed, and fieldwork was conducted to distribute questionnaires to Londoners. Completed questionnaires were analysed using both quantitative and qualitative methods. The findings revealed that the majority of Londoners would be in favour of the ban if they were sufficiently exposed to the appropriate sources of information and were favourably disposed towards environmental protection measures. The results also showed that Londoners were more likely to switch to electric vehicles (EVs) if they were offered generous incentives and encouraged to use scrappage schemes. The present study makes a strong case for enforcing the ban well before 2040. The significance of this research is to provide clearer signals regarding the future of diesel vehicles, which in turn will strengthen the EV policy and uptake.

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Environmental concern, attitude towards green products and green purchase intentions of consumers in Lesotho

Cited by 50 publications

References 13 publications

Consumer attitudes towards electric vehicles

Consumer attitudes towards electric vehicles

Intention to Buy Green Cosmetics Products: Application of the Theory of Planned Behavior

Banning Diesel Vehicles in London: Is 2040 Too Late?

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