“…High level of consumption on non-environmentally friendly products globally have proliferate environmental problems which resulted as pollution in various elements of life (Afrinaldy et al, 2017) such as; water, air (Lou et al, 2017) land, and waste (De Aquim at al., 2019). Thus, the novel green consumption trend among community encourages every member to understand and alter their conventional consumption patterns in their purchase intentions in pursuing environmental sustainability (Ahmad at al., 2020;Brutting et al, 2020;De Aquim et al, 2019;Prakash et al, 2019;Jaiswal and Kant, 2018;Nie et al, 2018). Research on green products' consumer purchase intentions has been widely conducted (Chairy, 2012;Joshi and Zillur, 2015;Mobrezi and Khoshtinat, 2016;Bashir et al, 2019;Agmeka et al, 2019).…”