The phenomenon of the warming of cities at high temperature levels, the so-called "heat island", has been studied around the world. Apart from generating thermal discomfort, this urban phenomenon has been causing an increase in the demand for energy for cooling the environments. In response to the environmental impact generated by this phenomenon, researchers from different nations have developed techniques for warming mitigation, developing new materials, technologies, and constructive systems. In this context, urban paving is responsible for a significant contribution to the occurrence of heat islands in cities. The use of pavements called "cold materials", which help to lower the surface temperature, constitutes an important solution to mitigate the effects of the heat flow in cities and the planet. Thus, the purpose of this study was to develop, test and evaluate new cold materials for use in paving. Such cold materials proved to present better thermal performance than conventional ones, such as asphalt and reference concrete (commercial paver). In fact, this work showed that the composition with 90% concrete+10% talc can be considered cold material, with energy savings of up to 16% in comparison to asphalt.