Environmental sustainability of green marketing strategy: empirical evidence from e-tail consumer's in Tamil Nadu

Promoting sustainable development in higher education institutions: the use of the balanced scorecard as a strategic management system in support of green marketing

“…(p. 220) Groening et al (2018) "Green marketing consists of actions aimed at all consumers and incorporates a wide range of marketing activities (for example, price, planning, process, production, promotion and people) designed to demonstrate the company's objective of minimizing the environmental impact of your products and services." (p. 1851) Annamalai et al (2018) "Green marketing is an attempt to protect consumer well-being and the environment (nature) through the production, consumption and disposal of environmentally friendly products." (p. 217) Source: Adapted from Groening et al (2018) IJSHE 21,7 composed of companies and consumers as we see in Alsmadi (2008) and Annamalai et al (2018).…”

“…(p. 1851) Annamalai et al (2018) "Green marketing is an attempt to protect consumer well-being and the environment (nature) through the production, consumption and disposal of environmentally friendly products." (p. 217) Source: Adapted from Groening et al (2018) IJSHE 21,7 composed of companies and consumers as we see in Alsmadi (2008) and Annamalai et al (2018). Because of the increase in concerns related to the inefficient use of resources, the poor management of waste, the high use of fossil fuels, the increase in the emission of greenhouse gases and various other environmental problems, there came to be a perception that the importance and the need to implement actions at national/local and global levels that could deal with such challenges (Freidenfelds et al, 2018).…”

“…The growing worldwide concern with ecological problems has pressured organizations to increase their focus on the topic, through the development of their products and services and in their strategy of communicating with the market, through their advertising and publicity campaigns (Guimarães, 2012). Over time, sustainability has been recognized as one of the main issues of marketing strategy (Annamalai et al, 2018), as a key innovation factor (Dangelico and Vocalelli, 2017) and as an increasingly relevant topic that influences the organization's market performance and its relationship with its stakeholders (Reilly and Hynan, 2014). It is in this scenario in which HEIs emerge as pioneers in promoting sustainable development, given that it is in these spaces where future leaders are educated, that they will be committed to developing the necessary actions to face the eventual challenges of humanity (Disterheft et al, 2013;Xiong et al, 2013;Yuan et al, 2013;Beynaghi et al, 2016) In general, HEIs, through education, research and development of activities, act as important actors and promoters of sustainable development (Geli de Ciurana and Leal Filho, 2006), helping to discover new technologies that make societies, communities and businesses more sustainable and resilient around the world (Hess and Collins, 2018).…”

Attitudes and perceptions of sustainable marketing in higher education ‒ designing a measurement instrument

“…Sustainability has been recognized as one of the major issues in marketing strategy (Hoffman, 2002;Annamalai et al, 2018), as well as a key factor of innovation (Edwards, 2005;Dangelico & Vocalelli, 2017), and a relevant topic affecting organizational market performance and stakeholders' involvement (Reilly & Hynan, 2014). Bridges and Wilhelm (2008) defined sustainable marketing as a holistic, integrative approach that involves economic, social and environmental aspects when developing marketing strategies.…”

The Mediating Effect of Firm Characteristics on the Relationship Between Green Marketing and Sustainability Performance: A Critical Review of the Literature and Research Agenda

“…Over the last decade alone, consumption of goods and services has increased tremendously across the world, leading to depletion of natural resources and severe damage to the environment (Annamalai, Kumar, Jothikumar, & Hung, 2018). Consequently, the role of business in society has been a concern both of scholars and practitioners for a long time (Salzmann et al, 2005) as firms also begin to determine how the adoption of "green" marketing can benefit or harm their sustainability performance (Leonidou, Wahab, Zainon, & Obaid, 2016).…”