Specialized tourists offer in the post covid time is an important reason in choosing the destination to travel to. A new perception of this offer puts new challenges to those who design such offers. Most specialized offers are the result of entrepreneurial initiative and intuition. Authors have dealt with the creation of such offers as an important destination concurrent factor in their own cross-border cooperation. Based on their findings, they have developed a model of creating specialized tourism products for post covid time by linking core, additional, and expanded contents with brand creation and the marketing strategy. In this paper authors continue their research by testing that model through two platforms: desk research of the latest cognitions related to the repercussions of Covid-19 on tourist mind, and on a convenient sample of connoisseurs. The testing of the model is connected with one case study in which authors cooperate in practice. The findings have been tested through a survey on a sample of experts (representatives of travel agencies) related to their experiences in sales for 2020 and 2021.They have also found important changes in tourist perception of specialized tourist product. The findings offer the answers as to why the basic contents of the specialized tourist offer is no longer sufficient, as well as a way for developing additional and expanded contents, on which the brand and brand management activities in the post corona period should be primarily  based, i.e. on what to base the marketing strategies in the post covid time.

Dr. sc., docent, Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Mag. oec., studentica, Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, SAŽETAKSuvremeni turizam razvojem transporta i raznih oblika komunikacijske i druge tehnologije pridonosi upoznavanju i zbližavanju različitih kultura, što povećava međusobnu toleranciju i pridonosi svjetskom miru, dok su istodobno značajan preduvjet za razvoj turizma mir i sigurnost u destinaciji. Razvoj turizma u interesu je brojnih zemalja radi njegova pozitivnog i multiplicirajućeg utjecaja na gospodarstvo, ali događaju se i velike promjene sa sigurnosnog aspekta u zemljama diljem svijeta, pa sigurnost postaje jedan od najvažnijih kriterija pri odabiru destinacije. Sukladno tome mijenjaju se i obrasci ponašanja turista, pa osobna sigurnost turista, koja proizlazi iz sigurnosne situacije u zemlji, postaje sve značajniji element uspješnog pozicioniranja turističke destinacije. Cilj je rada prikazati stavove mladih inozemnih turista o sigurnosti u destinaciji te njihove percepcije sigurnosnog stanja u Hrvatskoj i zemljama užeg konkurentskog okruženja. Rezultati istraživanja pokazuju da je percepcija sigurnosti značajan element prilikom odabira turističke destinacije, a Hrvatsku se percipira kao iznadprosječno sigurnu zemlju, što su značajni podaci koje bi trebalo više koristiti u promociji Hrvatske kao turističke destinacije. Ključne riječi: osobna sigurnost, globalna nesigurnost, terorizam, percepcija rizika Creative Commons Attribution -NonCommercial 4.0 International License L. Bagarić, M. Barišić, L. Martić Kuran: Značaj percepcije osobne sigurnosti u turističkoj destinaciji. ABSTRACT Contemporary tourism contributes to the recognition and convergence of different cultures through the development of transport and various forms of communication and other technologies. Tourismincreases mutual tolerance and contributes to world peace, while significant preconditions for tourism development are destination peace and safety at the same time. Tourism development is in the interest of many countries due to its positive and multiplier impact on the economy, but there are also major changes in the safety aspect of countries around the world, thus safety becomes one of the most important elements in choosing destinations. Consequently, tourist behaviour patterns change, and the personal safety of tourists, resulting from the safety situation in the country, becomes an increasingly important element for successful positioning of tourist destinations. The aim of this paper is to present the attitudes of young foreign tourists about the safety of the destination and their perception of the safety situation in Croatia in regards to competitive countries. The research results show that safety perception is a significant element when choosing a destination to travel, and Croatia is perceived as above-average safe country, which are important data that should be used more in promoting Croatia as a tourist destination.

This paper contributes to the debate about the relationships among tourism experience cocreation, satisfaction with vacation experience, satisfaction with the impact of vacation on overall life, life satisfaction and behavioral intentions. The main purpose of this paper is to point out the importance of tourist engagement in the co-creation of the vacation experience and the impact of satisfaction with that experience on life satisfaction and behavioral intentions. A survey was conducted on a convenience sample of 263 international tourists who visited several tourist destinations in Croatia. To test the proposed model, partial least squares structural equation modelling (PLS-SEM) was employed. It has been established that co-creation of tourism experience significantly contributes to the satisfaction of tourists staying in a destination, which has a positive effect on life satisfaction and future behavioral intentions.

Purpose: The purpose of this paper is to demonstrate the process of designing the measurement instrument that captures attitudes and perceptions of manifest forms of sustainable marketing in higher education in order to gain an insight into the way of how each selected group of higher education stakeholders perceive and understand the concept and the meaning of sustainable marketing. Methodology: In order to gain new knowledge, primary research was conducted on a purposive sampling of experts, where 104 valid and complete answers from selected stakeholders related to higher education were received. Quantitative analysis of the collected data was then applied, using descriptive statistics methods and procedures for determining the instrument’s dimensionality, validity and reliability. Results: After the exploratory factor analysis, the multidimensional structure of the proposed measurement instrument of sustainable marketing in higher education was determined, which meets all the given scale validity criteria. Conclusion: This research has formed a valid measurement instrument of sustainable marketing in higher education of statistical and theoretical significance, which can be used for further research, development and validation.

The purpose of this paper is to identify the essential determinants, and highlight the importance, of synchronising the growth and development strategies of hotel companies. The paper aims to analyse preconditions to successful and stable business performance and customer loyalty. The paper is based on the hypothesis that strategic and organisational effectiveness helps to create preconditions to stable business in the future, which is reflected in satisfactory growth, financial strength and solvency, and results in creating added value. The five-year financial data of three hotel companies with similar business orientation from Istria County (Croatia) were used to test the model for synchronising growth and development strategies in the hotel industry and the fuzzy logic-based growthdevelopment synchronisation coefficient. The model was tested on multi-annual results (the period 2010-2014), and conclusions and recommendations were made for a future work.