Značaj percepcije osobne sigurnosti u turističkoj destinaciji s aspekta mladih turista

Abstract

Dr. sc., docent, Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Mag. oec., studentica, Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, SAŽETAKSuvremeni turizam razvojem transporta i raznih oblika komunikacijske i druge tehnologije pridonosi upoznavanju i zbližavanju različitih kultura, što povećava međusobnu toleranciju i pridonosi svjetskom miru, dok su istodobno značajan preduvjet za razvoj turizma mir i sigurnost u destinaciji. Razvoj turizma u interesu je brojnih zemalja radi njegova pozitivnog i multiplicirajućeg utjecaja na gospodarstvo, ali događaju se i velike promjene sa sigurnosnog aspekta u zemljama diljem svijeta, pa sigurnost postaje jedan od najvažnijih kriterija pri odabiru destinacije. Sukladno tome mijenjaju se i obrasci ponašanja turista, pa osobna sigurnost turista, koja proizlazi iz sigurnosne situacije u zemlji, postaje sve značajniji element uspješnog pozicioniranja turističke destinacije. Cilj je rada prikazati stavove mladih inozemnih turista o sigurnosti u destinaciji te njihove percepcije sigurnosnog stanja u Hrvatskoj i zemljama užeg konkurentskog okruženja. Rezultati istraživanja pokazuju da je percepcija sigurnosti značajan element prilikom odabira turističke destinacije, a Hrvatsku se percipira kao iznadprosječno sigurnu zemlju, što su značajni podaci koje bi trebalo više koristiti u promociji Hrvatske kao turističke destinacije. Ključne riječi: osobna sigurnost, globalna nesigurnost, terorizam, percepcija rizika Creative Commons Attribution -NonCommercial 4.0 International License L. Bagarić, M. Barišić, L. Martić Kuran: Značaj percepcije osobne sigurnosti u turističkoj destinaciji. ABSTRACT Contemporary tourism contributes to the recognition and convergence of different cultures through the development of transport and various forms of communication and other technologies. Tourismincreases mutual tolerance and contributes to world peace, while significant preconditions for tourism development are destination peace and safety at the same time. Tourism development is in the interest of many countries due to its positive and multiplier impact on the economy, but there are also major changes in the safety aspect of countries around the world, thus safety becomes one of the most important elements in choosing destinations. Consequently, tourist behaviour patterns change, and the personal safety of tourists, resulting from the safety situation in the country, becomes an increasingly important element for successful positioning of tourist destinations. The aim of this paper is to present the attitudes of young foreign tourists about the safety of the destination and their perception of the safety situation in Croatia in regards to competitive countries. The research results show that safety perception is a significant element when choosing a destination to travel, and Croatia is perceived as above-average safe country, which are important data that should be used more in promoting Croatia as a tourist destination.

Challenges of Small Entrepreneurship in the Sustainable Development of Tourism in the Republic of Croatia

“…The dependence of businesses on climate conditions creates uncertainty and the inability to plan employment, unsustainability of a large portion of business models and investment plans (Government of the Republic of Croatia, 2023), which leads to the second variable identified as a business risk, security (Bagarić, Barišić and Martić Kuran, 2019;Fourie, Rossello-Nadal, and Santana-Gallego 2020). Security (Bagarić, Barišić and Martić Kuran, 2019; Fourie, Rossello-Nadal, and Santana-Gallego 2020) is also one of the variables that has a significant impact on tourism results and small business operations. The health crisis caused by the Covid-19 pandemic has clearly shown all the sensitivity of tourism, but also the resilience of small businesses, flexibility, and adaptation to new business challenges.…”

The Influence of the Security Perception of a Tourist Destination on Its Competitiveness and Attractiveness

“…Tourists' perception of the security of this destination, new security risks in the world and selected competitive tourist countries were analysed. Such research is rare because talking about this issue is usually avoided for fear of negative connotations due to visitors misconceptions based on sporadic adverse events and individual experiences of tourists (Bagarić et al 2019).…”

“…The security construct was first scientifically elaborated by Abraham Maslow in 1954, emphasizing the importance of security needs after meeting the basic physiological needs of the individual (Bagarić et al 2019). Caring for safety today is one of the three priorities when a tourist decides where to travel (along with Internet access and environmental standards, UNWTO 2017UNWTO -2020.…”

“…The expansion of international tourist travel has prompted the implementation of higher safety standards. Although the growth of tourism at the global level has contributed to calming global political tensions, war affairs, terrorist attacks, crime, and interethnic and civil conflicts are still present and have long-term negative repercussions on tourist travel (Bagarić et al 2019). This fact is a relevant impetus for new research on tourism security.…”

Determining the Differences in Tourist’s Risk Perception and Travel Intention During Covid-19 Health Crisis: Case Study of Serbia

“…The existing literature considers security risk as the most important and the risk that influences the tourist's decision about the travel destination the most (Artuger, 2015;Aqueveque, 2006;Bagarić et al, 2019;Kim et al, 2019). There is a lot of research dealing with influences on the tourist's decision to choose a travel destination (Dramićanin & Sančanin, 2020), however, the effects of risk perception that can be experienced during travel have not been sufficiently investigated (Adeloye & Brown, 2018).…”