prestige-biased social learning occurs when individuals preferentially learn from others who are highly respected, admired, copied, or attended to in their group. this form of social learning is argued to reflect novel forms of social hierarchy in human societies, and, by providing an efficient shortcut to acquiring adaptive information, underpin the cumulative cultural evolution that has contributed to our species' ecological success. Despite these potentially important consequences, little empirical work to date has tested the basic predictions of prestige-biased social learning. Here we provide evidence supporting the key predictions that prestige-biased social learning is used when it constitutes an indirect cue of success, and when success-biased social learning is unavailable. We ran an online experiment (n = 269) in which participants could copy each other in real-time to score points on a general-knowledge quiz. our implementation of 'prestige' was the number of times someone had previously been copied by others. importantly, prestige was an emergent property of participants' behaviour during the experiment; no deception or manipulation of prestige was employed at any time. We found that, as predicted, participants used prestige-biased social learning when the prestige cue was an indirect cue of success, and when direct success information was unavailable. this highlights how people flexibly and adaptively employ social learning strategies based on the reliability of the information that such strategies provide. Prestige-biased social learning occurs when individuals preferentially learn from others who are highly respected, admired, copied, or attended to in their group 1,2. This social learning bias is argued to reflect novel forms of social hierarchy in human societies 1 , and, by providing an efficient shortcut to acquiring adaptive information, to underpin the cumulative cultural evolution that has contributed to our species' ecological success 3,4. Social learning in general allows humans to acquire vast amounts of adaptive information from others, from acquiring detailed tool-making skills face-to-face, to online information exchange that pervades society today. However, for social learning to be adaptive, people need to be selective in who they copy, and extensive research in the last few decades has identified particular learning biases that facilitate the efficient acquisition of relevant knowledge and skills 5-8. These include success bias, where people preferentially copy successful individuals, and prestige bias, where people use indirect cues of success to preferentially copy the most prestigious individual in the population. Prestige as an indirect cue to success was first suggested by Boyd and Richerson 9 and further developed by Henrich and Gil-White 1. The latter authors proposed that, given variation across potential demonstrators in skill and/or knowledge, the tendency to copy the most skilled or knowledgeable demonstrator (known as success-biased or payoff-biased transmission) would c...