Erlösmodellgestaltung bei hybriden Produkten

Burianek, Ferdinand; Bonnemeier, Sebastian; Ihl, Christoph; Reichwald, Ralf

doi:10.15358/0935-0381-2008-8-9-488

Cited by 5 publications

(4 citation statements)

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“…Also included are publications that focus on designing revenue models and discuss the role of contracts as a control tool and coordination's mechanism in the context of hybrid value creation (e.g. Buriánek et al 2008;). Most authors agree that pricing is a twofold challenge that needs delicate handling.…”

Section: Marketing Viewmentioning

confidence: 99%

Hybrid value creation: a systematic review of an evolving research area

2011

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This systematic review analyses literature on the work of hybrid value creation, i.e. the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). A state of the art report on hybrid value creation is delivered by first systematically identifying and then analyzing 169 publications focusing on hybrid value creation. The identified publications are clustered into eight categories based on their links and interactions and thus a mapping of this evolving field is suggested. A discussion and reflection of the findings with respect to the pervasiveness of literature and the research methodologies used is provided. The paper concludes by identifying some dominant strategic gaps in the overall research landscape and provides directions for future research.Zusammenfassung Das Ziel des vorliegenden Beitrags ist es, einen Überblick über den aktuellen Stand der Forschung im Bereich hybrider Wertschöpfung zu geben. Hybride Wertschöpfung bezeichnet einen Prozess, bei dem durch innovative Kombination von Produkten (materielle Komponente) und Dienstleistungen (immaterielle Komponente) zusätzliche Werte geschaffen werden. Der aktuelle Stand des Forschungsfeldes wird auf Basis einer systematischen Literaturanalyse präsentiert. Insgesamt werden 169 Publikationen analysiert. Diese lassen sich in acht thematischen Kategorien bündeln. Eine systematische Analyse und Diskussion der grundlegenden

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Section: Marketing Viewmentioning

confidence: 99%

Hybrid value creation: a systematic review of an evolving research area

2011

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“…The benefit assessment is based on the findings of the previously conducted analyses and is split into two parts: The non-quantifiable benefit and quantifiable benefit (Burianek et al, 2008). In the dashboard, the non-monetary and monetary benefits are considered.…”

Section: Benefit Assessmentmentioning

confidence: 99%

Dashboard-supported approach for feasibility and benefit analysis of Product-Service System-driven business models

Mahl¹,

Köhler²,

Collet³

et al. 2022

How Product and Manufacturing Design Enable Sustainable Companies and Societies

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Once a company decides to become a Product-Service System (PSS) provider, this inevitably means that the company's business model needs to be transformed. The development of a PSS is thus closely linked to the development of the business model. This transformation is a complex and challenging process, espacially for small and medium-sized entprises (SME). Although these types of companies make up the largest number, they are reluctant to adopt PSS and PSS-driven business models. Especially in SME, this transformation process affects the whole organisaton. A systematic literature review has shown that there is little methodological support in this area, yet. To mitigate the resulting risks and support those responsible for this transformation process, this paper presents a multi-criteria feasibility and benefit analysis for PSS and the resulting business models. Based on initial PSS concepts and business model drafts, the presented approach allows a systematic analysis of the technical and organisational feasibility, the marketability and the monetary and non-monetary benefits of the PSS-driven business model and guides the user trough the whole process of the feasibilty and benefit analysis. The approach was prototypically tested within the scope of a research project in cooperation with a SME.

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“…Korell und Ganz (2000) verstehen unter diesem Begriff "eine auf die Bedürfnisse des Kunden ausgerichtete individuelle Problemlösung". In den Ansätzen von Burianek et al (2007) und Böhmann et al (2008 wird expliziert, dass durch die Kombination von Sach-und Dienstleistungsbestandteilen ein Leistungsangebot entsteht, welches auf die individuellen Anforderungen eines Kunden ausgerichtet ist. Somit steht nicht mehr die Sachleistung im Vordergrund, sondern der Kunde mit seinen Bedürfnissen, die durch das spezifische Leistungsangebot befriedigt werden sollen.…”

Section: Hybride Produkteunclassified