“…Recent advances in neuroimaging methodology make it possible to have a clear idea about early cortical processing in mental imagery (e.g., the primary visual cortex, see Page et al., 2011 , Slotnick et al., 2005 ). And the retinotopy ( Grill-Spector & Malach, 2004 ) of the early visual cortices (and their equivalent in the other sense modalities, see, e.g., Talavage et al., 2004 ) also makes it possible to track the content of mental imagery without having to resort to the subjects' introspective reports [a fact that highlights that mental imagery does not have to be conscious (see Church, 2008 , Nanay, 2010a , Nanay, 2015 , Phillips, 2014 for philosophical arguments and Zeman et al., 2007 , Zeman et al., 2010 , Zeman et al., 2015 for experimental evidence)].…”