We study the implication of the recent measurement by the BELLE collaboration of the averaged branching fractionB exp [B → (ρ, ω) γ] = (1.8 +0.6 −0.5 ± 0.1) × 10 −6 for the CKM phenomenology. Combined with the averaged branching fractionB exp (B → K * γ) = (4.06 ± 0.26) × 10 −5 measured earlier, this yieldsR exp [(ρ, ω) γ/K * γ] = (4.2 ± 1.3)% for the ratio of the two branching fractions. Updating earlier theoretical analysis of these decays based on the QCD factorization framework, and constraining the CKM-Wolfenstein parameters from the unitarity fits, our results yieldB th [B → (ρ, ω) γ] = (1.38 ± 0.42) × 10 −6 andR th [(ρ, ω) γ/K * γ] = (3.3 ± 1.0)%, in agreement with the BELLE data. Leaving instead the CKM-Wolfenstein parameters free, our analysis gives (at 68% C.L.) 0.16 ≤ |V td /V ts | ≤ 0.29, which is in agreement with but less precise than the indirect CKM-unitarity fit of the same, 0.18 ≤ |V td /V ts | ≤ 0.22. The isospin-violating ratio in the B → ργ decays and the SU(3)-violating ratio in the B 0 d → (ρ 0 , ω) γ decays are presented together with estimates of the direct and mixing-induced CP-asymmetries in the B → (ρ, ω) γ decays within the SM. Their measurements will overconstrain the angle α of the CKM-unitarity triangle.