A newly synthesised semi-fluorinated chiral smectic liquid crystal, W504, is investigated by electrooptic, dielectric and x-ray scattering experiments. It exhibits a huge dielectric soft mode response, strong electroclinic effect and a birefringence which increases considerably with the director tilt angle θ, typical characteristics of a SmA*-SmC* transition following the de Vries asymmetric diffuse cone (ADC) model in which the non-zero director tilt in SmC* arises through an ordering of tilting directions rather than an actual increase in average molecule tilt θ mol . In W504 a small increase in θ mol of about 4 • is however detected in the SmC* phase. Although the increase in molecule inclination is much less than the increase in director tilt θ, saturating close to 30 • , it leads to a shrinkage of the smectic layers by about 1Å, a result of the large initial molecule tilt in SmA* , θ mol SmA * ≈ 30 • . The tilting transition in W504 is thus mainly an ADC model disorder-order transition, but it also has a component of a structural transition. The semi-fluorinated molecular structure of W504 leads to a very weak electron density modulation along the layer normal, giving a vanishing form factor in bulk samples which exhibit no (001) x-ray scattering peak. In thin films the (001) peak is however observed, indicating that the electron density modulation is enhanced by the breaking of the head-tail symmetry of the liquid crystal phase at the LC-air interface.2