Estimating the ‘consumer surplus’ for branded versus standardised tobacco packaging

Abstract

These two experiments suggest standardised packaging and larger warning labels could have a similar overall effect on adult New Zealand smokers as a 5% tobacco price increase. The findings provide further evidence for the efficacy of standardised packaging, which focuses primarily on reducing youth initiation, and suggest this measure will also bring notable benefits to adult smokers.

Qualitative exploration of young adult RYO smokers' practices

“…Nevertheless, further work with larger samples comprising mixed and exclusive RYO users is required to estimate the effects of dissuasive interventions. For example, future research could use naturalistic methods or ecological momentary assessments to explore how coloured papers affect smoking behaviours,38 39 while experimental studies could test when the price-value trade-offs RYO users make are exceeded 40. New studies could also quantify the extent of erroneous reduced-harm perceptions of RYO tobacco; evidence that these beliefs are widespread could support measures that limit or even eliminate this form of tobacco 9 25.…”

Effects of exposure to anti-vaping public service announcements among current smokers and dual users of cigarettes and electronic nicotine delivery systems

“…Intention to purchase cigarettes was assessed using a measure adapted from the Juster Scale (Juster, 1966), a scale combining verbal and numeric description of probabilities that respondents would purchase a product. The Juster scale has been used to assess intentions of smoking-related behaviors including cessation and cigarette purchasing in previous research (Gendall et al, 2016; Hoek et al, 2011; Janet Hoek et al, 2011; Marsh et al, 2014; Sanders-Jackson et al, 2015). Respondents were asked “How probable is it that you will purchase a combustible or traditional cigarette in the next three months?” Intention to purchase ENDS was assessed using a similar question: “How probable is it that you will purchase an e-cigarette in the next three months?” Responses to both questions were along an 11-point scale (0=no chance, almost no chance (1 in 100) to 10=Certain, practically certain (99 in 100)) (M(SD) intention to purchase cigarettes =7.29 (3.65), skewness=−1.02; M(SD) intention to purchase ENDS =2.97 (3.55), skewness=0.92).…”

A pesquisa experimental sobre comunicação de utilidade pública: uma revisão sistemática

“…Quanto ao desenho, a grande maioria dos estudos (32, ou 84%) optou pelo formato between-subjects, ou entre sujeitos, em que cada participante é submetido a apenas uma condição experimental. O segundo desenho mais comum foram as tarefas de classificação, ou rating tasks, com apenas quatro estudos (11%), realizados por Hoek et al (2016), Cathcart e Glendon (2016) e Gendall et al (2016), que executaram dois estudos desse tipo, em que os participantes são convidados a avaliar diferentes conjuntos de mensagens -por exemplo -dentre um número muito maior de mensagens, com o objetivo de medir, por exemplo, qual delas tem maior eficiência na obtenção de determinado resultado de comunicação. Um único estudo, de Lee & Park (2016), optou pelo formato intra-sujeito, ou within-subject, em que cada participante é submetido a mais de uma condição experimental.…”

“…Os estudos, em geral, não traziam informações sobre a duração dos procedimentos experimentais, desde o estímulo à mensuração dos resultados. Dentre os oito que trouxeram essa informação, entretanto, o mais rápido durou 7 minutos e meio (Gendall et al, 2016, sobre fumo) e o mais demorado durou 10 dias (Kknobloch-Westerwick, 2016, sobre o desejo de engravidar), com exposição prolongada a um conteúdo online.…”