Estimation of electronic programme guide use behaviour based on the switching cost evaluation

Abstract

In this article we define a new technology acceptance research model which considers the comparison of two technology solutions that an individual can use. The model estimates the usage of the observed solution based on the cost of switching from the reference solution (typically a standard or older solution) to the observed solution, considering the fact that the cost of switching is caused by a difference of facilitating conditions, habit and the intention to use between the reference and observed solutions. For evaluation purposes, we observed the costs of switching from teletext use to the use of the electronic programme guide (EPG on the subset of n = 82 respondents and interpreted 77.2% of the variance, which demonstrates the high quality of the model. Evaluation results indicate that the primary obstacle to switching from teletext to EPG usage arises from the individuals’ perception whether they have more or less of the necessary resources to use the EPG in comparison to the resources they have at their disposition in case of teletext use, and the second ranked switching cost is caused by a difference in habit.

HR analytics: what’s holding users back?

“…However, the voluntariness of use in UTAUT2 dropped as a moderator because consumer behavior is voluntary in many situations (Venkatesh et al, 2012). UTAUT2 is acquiring impetus concerning investigating IS/IT adoption and dispersion-related issues, resulting in a fast increase in its credentials as the variance explained by BI increased from 56% in the UTAUT model to 74% in the UTAUT2 model, and for UB in UTAUT2, the variance explained was 56% as compared to 40% variance explained by UTAUT on the same data set (Frank and Milkovic, 2018).…”