This paper derives Bayes shrinkage estimator of Rayleigh parameter and its associated risk function based on conjugate prior under the assumption of general entropy loss function for progressive Type-II censored data. Risk function of maximum likelihood estimate, Bayes estimate and Bayes shrinkage estimate have also been derived and compared. An empirical Bayes estimate procedure has been suggested to include a guess value in case of the Bayes shrinkage estimation. Risk function of empirical Bayes estimate and empirical Bayes shrinkage estimate have also been derived and compared. In conclusion, an illustrative example is presented to assess how the Rayleigh distribution fits a real data set.