Estimation of the marketing potential of industrial enterprises in the period of re-engineering of business processes

Kotenko

et al. 2022

JEECAR

The global competitiveness report reveals cross-regional and cross-country disparities, and the innovation development of industrials shows how difficult it is to build and support competitiveness at a high level and increase innovation potential. The bibliometric analysis proves the diversity of the studies in the field and the increasing trend in paper production. The lack of understanding of the link between different levels of competitiveness and the need to monitor and forecast innovative development necessitated the cross-country benchmarking of industrials' innovation potential. The offered methodology is a seven-stage algorithm of innovation potential assessment, based on an existing GCI methodology modified to reveal innovation development differences, and tendencies for particular industries. The ranking was performed for major industrial countries to reveal the gaps in innovative activities and develop catch-up strategies.

Section: Discussionmentioning

confidence: 99%

Cross-Country Analysis of Competitiveness Towards Innovation Potential Assessment for Industrials

Shvindina

Kotenko

et al. 2022

JEECAR

“…Taraniuk et al [54] underscore the importance of organizations' marketing activity throughout a period of transformational changes, based on marketing trends and innovations, as an adaptation factor that ensures their sustainability during the re-engineering of business processes. Business process re-engineering (BPR) refers to the redesign of business processes, which impacts the overall business rethinking, and plays a major role in business performance improvement in terms of quality, service, cost, and global competition [55].…”

Section: Re-engineering Marketing During Radical Business Transformationmentioning

confidence: 99%

Leading Logistics Firms’ Re-Engineering through the Optimization of the Customer’s Social Media and Website Activity

2023

To acquire competitive differentiation nowadays, logistics businesses must adopt novel strategies. Logistics companies have to consider whether redesigning their marketing plan based on client social media activity and website activity might increase the effectiveness of their digital marketing strategy. Insights from this study will be used to help logistics firms improve the effectiveness of their digital marketing as part of a marketing re-engineering and change management process. An innovative methodology was implemented. Collecting behavioral big data from the logistics companies’ social media and websites was the first step. Next, regression and correlation analyses were conducted, together with the creation of a fuzzy cognitive map simulation in order to produce optimization scenarios. The results revealed that re-engineering marketing strategies and customer behavioral big data can successfully affect important digital marketing performance metrics. Additionally, social media big data can affect change management and re-engineering processes by reducing operational costs and investing more in social media visibility and less in social media interactivity. The following figure presents the graphical presentation of the abstract.

“…Notably, the country's expertise provides analyzing the subjects' marketing potential as an element of the country's external competitiveness, increasing the financial potential. Herewith, in the paper (Taraniuk et al, 2018), the authors assessed the marketing potential of Ukrainian companies for foreign markets.…”

mentioning

confidence: 99%

“…The COVAX program aims to provide 2 billion doses of vaccine by the end of 2021. Almost 5 billion USD (4.2 billion euros) has already been raised for this initiative, including over 500 million euros of Germany's contribution (Venkina, 2020). In this study, it is assumed that the BIS could join the financial support of the COVAX program, providing credit support at low interest rates for governments of developing economies.…”

mentioning

confidence: 99%

Basic financing principles of anti-covid measures: the case of the bank for international settlements

D’yakonova

et al. 2020

HEM

Self Cite

The study’s main purpose is to study the process of financing anti-COVID measures by the Bank for International Settlements (BIS) during the pandemic COVID-19. Systematization of literature sources and approaches to solving the problem of low level of financial assistance in combating COVID-19, especially for developing economies, showed a need to identify positive and negative factors affecting the BIS during the COVID-19 pandemic. The relevance of solving this scientific problem is a need for priority funding health care to prevent the spread of viral infection COVID-19. The study of anti-COVID measures by BIS during the global pandemic was carried out in the following logical sequence: determining the relevance of the topic; analyzing the scientific background on the research topic; establishing the research methodological basis; providing conclusions and recommendations. Methodological tools of this study are as follows: comparative analysis, scientific abstraction, systematic approach, and generalization method. This study covers the 2019-2020 years. The object of the study was a financial company – the BIS, which can effectively finance anti-COVID measures during the pandemic COVID-19. The article presents an empirical analysis of the possibility to finance anti-COVID measures by the BIS during the pandemic. The findings showed an urgent need to find additional funding sources to finance anti-COVID measures. The study empirically confirms and theoretically proves that the BIS’s positive and negative factors are crucial in providing effective anti-COVID measures. The authors determined negative and positive factors influencing the BIS work during the pandemic. Findings allow to find factors for solving management problems regarding the financing of anti-COVIV measures. Besides, they contribute to forming directions to optimize the collaboration between countries’ financial institutions and the BIS. The study results could be useful for effective management decisions by managing the BIS in financing anti-COVID measures.