Estratégias em Design para inovação social dentro do Projeto Alto Vale

Abstract

The article presents strategies of Design for social innovation used by the Center of Systemic Approach to Design (NAS DE-SIGN), from the Federal University of Santa Catarina (UFSC), within the Alto Vale Project. Such project, developed with communities in the region of Alto Vale do Itajaí, Santa Catarina, Brazil, involves partners from the civil, private and public sectors, in order to stimulate the development of associations (informal and formal) and micro-enterprises to promote income generation, in parallel to the encouragement of the local cultural identity. For that, the article develops a literature review of concepts such as Design for social innovation and strategy, as well as a case study of the Alto Vale Project. As a result, a framework with a set of activities developed by the group is presented, analyzed in terms of strategic, tactical and operational actions. Finally, the article aims at contributing to the systemic approach of designers in projects for social innovation within communities.Keywords: Design for social innovation, Design strategies, Systemic Design, Design Management. Strategies in Design for social innovation within Alto Vale Project ResumoEste artigo visa apresentar estratégias de Design para inovação social utilizadas pelo Núcleo de Abordagem Sistêmica de Design (NAS DESIGN), da Universidade Federal de Santa Catarina, dentro do Projeto Alto Vale. Tal projeto, desenvolvido junto a comunidades da região do Alto Vale do Itajaí, Santa Catarina, Brasil, envolve parceiros dos setores civil, privado e público, a fi m de estimular o desenvolvimento de associações (informais e formais) e microempresas para promover a geração de renda, em paralelo à valorização da identidade cultural local. Para tanto, o artigo desenvolve uma revisão bibliográfi ca de conceitos como Design para inovação social e estratégia, assim como um estudo de caso do Projeto Alto Vale. Como resultado, é apresentado um framework com um conjunto de atividades realizadas pelo grupo, analisadas em termos estratégicos, táticos e operacionais. Por fi m, o artigo visa contribuir para uma abordagem sistêmica de designers em projetos para inovação social dentro de comunidades. Palavras-chave:Design para inovação social, estratégias de Design, Design sistêmico, Gestão de Design.

Theory and practice in social innovations in the city of Rio de Janeiro, Brazil

“…Faced with the perspective of developing countries, Caron (2007) stated that social innovation is related to development alternatives for communities and individuals, focused on the search for the realization of individual potential and an improved level of quality of life and well-being. Afonso et al (2015) indicates the authors who conceptualize and discuss social innovation in Latin America : Cruz Filho, 2006;Otero, 2006;Finquelievich, 2007;Caron, 2007;Herrera, 2008;Bartholo, Cipolla and Bursztyn, 2009;Rover, 2011;França Filho, 2012;Cajaiba-Santana, 2014;Joly, 2015;Cipolla and Bartholo, 2014;Pereira, 2014;Baker Botelho, Egrejas and Bartholo, 2014;Churches, Bursztyn and Bartholo, 2013. Based on a section of Brazilian authors, Afonso et al (2015) assume that in this reality social innovations present the following characteristics: a) they establish new relational standards; b) present ways to solve problems in everyday life; c) they are references to new lifestyles and more sustainable ways of life; d) may or may not be based on new technologies; e) emerge from community-based initiatives; f) they are unstable and spread by contagion and not by imposition; g) they can be born and die without ever becoming institutionalized; h) they establish new operating models based on actors and their interrelationships as social resources. Bignetti (2011) relates social innovations to the fight against problems and inequalities established in Brazil and highlights that these are small-scale movements given the size of the accumulation and the complexity of socioeconomic and environmental problems, fruits of the absence or negligence of the state and even the market, as seen below:…”