This paper seeks to provoke debate about the workings of tourism enquiry as a knowledgegenerating system through its critical accounting of the sub-field of tourism gender research. This accounting includes a gender-aware bibliometeric analysis of 466 journal papers published during 1985-2012, which categorises the sub-field's prevailing themes and methodologies and identifies the most prolific authors and popular journals. It determines that, despite three decades of study and a recent sharp increase in papers, tourism gender research is marginal to tourism enquiry, disarticulated from feminist and gender-aware scholarship and lacks the critical mass of research leaders, publications, citations and multiinstitutional networks, which characterise other tourism sub-fields. The paper identifies two possible futures for gender-aware tourism research: stagnation or ignition.