Ethics and Ideology in Breastfeeding Advocacy Campaigns

Kukla, Rebecca

doi:10.2979/hyp.2006.21.1.157

Cited by 32 publications

(54 citation statements)

References 8 publications

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“…No significant differences in feeding intentionality were found between those exposed to the risk language text and those exposed to the benefits language text. The overall finding that exposure to breastfeeding advocacy information of any kind did not significantly change feeding intent is consistent with Kukla's argument that we have reached a threshold effect regarding breastfeeding advocacy; with the level of knowledge and awareness regarding the superiority of breastfeeding and breast milk at an all-time high, the impact that additional straightforward information will make in changed intent and behavior is negligible (Kukla, 2006). This is one interpretation of findings that, despite major dissemination of information regarding the benefits of breastfeeding to mother and child, feeding behaviors have not changed significantly in recent years.…”

Section: Discussionsupporting

confidence: 88%

Potential Risks of “Risk” Language in Breastfeeding Advocacy

Wallace

Taylor

2011

Women & Health

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In this article the authors analyze the use of "risks of formula language" versus "benefits of breastfeeding language" in breastfeeding advocacy texts. Feeding intentionality and 434 adult respondents' assessments of advocacy texts were examined at a mid-western university in the fall of 2009. No significant difference was observed between those who read text phrased in terms of "risks of formula feeding" and those who read text describing "benefits of breastfeeding" in feeding intentionality. Results supported the expectation that respondents would less favorably assess texts using risk language-respondents rated risk texts as less trustworthy, accurate, and helpful compared to benefit text. Texts were also varied in "medical" and "breastfeeding advocacy group" affiliations. Analyses revealed that texts including the medical logo were rated significantly more favorably compared to breastfeeding advocacy logo and no logo conditions. Findings suggest that use of risk language may not be an advantageous health promotion strategy, but may be counter-productive to the goals of breastfeeding advocates.

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Section: Discussionsupporting

confidence: 88%

Potential Risks of “Risk” Language in Breastfeeding Advocacy

Wallace

Taylor

2011

Women & Health

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“…There is an increasing recognition that even when mothers know "breast is best," however, they may stop breastfeeding because of the social environment in which breastfeeding occurs (Kukla, 2006;Morrison, Rez, Cardines, Foutch-Chew, & Severance, 2008). The social context for breastfeeding in the United States is marked by enthusiastic support alongside persistent resistance (Wolf, 2007).…”

Section: Breastfeeding In the Usamentioning

confidence: 97%

“…There is substantial evidence that being perceived as a good mother is a central identity issue for many mothers (Collett, 2005). Breastfeeding is integral to the development of maternal identity and being known as a "good" mother (Kukla, 2006;Murphy, 1999). To the extent that breastfeeding occurs in partnership with a child, maternal identity and its management is dependent upon not only maternal behaviors but also the dyadic performance of mothering "with" the child.…”

Section: Dilemmas Of the Dyadic Encountermentioning

confidence: 98%

Cautionary Tales About Extended Breastfeeding and Weaning

Stearns

2011

Health Care for Women International

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Extended breastfeeding is uncommon and accorded limited research attention in the United States. In this article I analyze in-depth interviews with 66 breastfeeding mothers in Northern California. Mothers reveal their understanding of extended breastfeeding through descriptions of the surveillance of breastfeeding and cautionary tales. I examine the form and content of cautionary tales, emphasizing the pervasive culture of surveillance that underpins their relevance to nursing mothers. I interpret the cautionary tales in light of the dyadic encounter of breastfeeding, maternal identity, and norms about older breastfeeding children. The analysis is relevant to future explorations of early weaning in other regions.

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“…Starting in the 1990s, public health campaigns have begun to tout breast milk as "liquid gold," vital for the health, intelligence, and emotional well-being of infants (see policy statements and calls for action of the American Academy of Pediatrics, 1997Pediatrics, , 2005; the Department of Health's 2000 Blueprint for Action on Breastfeeding; WHO, 2002 Global Strategy on Infant Feeding; for analyses of these campaigns sees Kukla, 2006). These campaigns promote breast-feeding as a natural, medically informed, rational, and responsible parenting choice.…”

Section: The Breast-feeding Projectmentioning

confidence: 99%

Managing The Lactating Body: The Breast-Feeding Project and Privileged Motherhood

Avishai

2007

Qual Sociol

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Drawing on interviews with twenty-five mostly white, educated, work-force experienced and class-privileged mothers, this paper explores how these women construct the lactating body as a carefully managed site and breast-feeding as a project-a task to be researched, planned, implemented, and assessed, with reliance on expert knowledge, professional advice, and consumption. The framing of breast-feeding as a project contrasts with the emphases on pleasure, embodied subjectivity, relationality, and empowerment that characterizes much of the recent breast-feeding literature across the humanities and social sciences. I argue that the project frame sheds light on the amount of work and self-discipline involved in compliance with broader middle-class mothering standards set in the consumerist, technological, medicalized, and professionalized contexts that shape parenting in late capitalist America.

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Ethics and Ideology in Breastfeeding Advocacy Campaigns

Cited by 32 publications

References 8 publications

Potential Risks of “Risk” Language in Breastfeeding Advocacy

Potential Risks of “Risk” Language in Breastfeeding Advocacy

Cautionary Tales About Extended Breastfeeding and Weaning

Managing The Lactating Body: The Breast-Feeding Project and Privileged Motherhood

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