“…T he ethical decision‐making process begins when conclusions are made subconsciously in the human brain (Drumwright, Prentice, & Biasucci, ), and when the conclusions reach conscious perception, the process immediately shifts to the use of “cognitive shortcuts” to solve the dilemma with the least amount of effort (McMahon & Good, ). Additionally, personal dispositions and characteristics can easily dominate an individual's ethical decision‐making, thereby diminishing the impact of ethics codes, laws, and ethical decision‐making models (Birrell & Bruns, ; Fialkov, Jackson, & Rabinowitz, ). Using personal morals and values (Kitchener, ), as well as consultation with peers (Tenbrunsel & Chugh, ), does not guarantee acceptable ethical decision‐making.…”