2009
DOI: 10.2979/aft.2009.56.2.44
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Ethnicity and Electoral Politics in Ghana's Fourth Republic

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Cited by 46 publications
(39 citation statements)
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“…49 Similarly, Arthur has emphasised that the 'characterization of ethnicity as the basis of electoral behaviour in Ghana appears simplistic: other factors, such as perceived improvements in their socio-economic lot, issues relating to increased corruption, and other electoral messages that might appear in the guise of ethnicity, more greatly influence the choices that Ghanaian voters have been making since 1992'. 50 Alabi has also shown that manifestos as political products are salient in determining political marketing outcomes or fortunes of political parties in Ghana in addition to ethnicity, personality, perceived party image or identity of the political party and communication. 51 Certainly, ethnicity only partly explains the voting behaviour of Ghanaians: in spite of the links that the Volta and Ashanti regions have with the NDC and NPP, the country retains a number of areas where competition is real and often close.…”
Section: Influence Of Manifestos On the Electoratementioning
confidence: 96%
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“…49 Similarly, Arthur has emphasised that the 'characterization of ethnicity as the basis of electoral behaviour in Ghana appears simplistic: other factors, such as perceived improvements in their socio-economic lot, issues relating to increased corruption, and other electoral messages that might appear in the guise of ethnicity, more greatly influence the choices that Ghanaian voters have been making since 1992'. 50 Alabi has also shown that manifestos as political products are salient in determining political marketing outcomes or fortunes of political parties in Ghana in addition to ethnicity, personality, perceived party image or identity of the political party and communication. 51 Certainly, ethnicity only partly explains the voting behaviour of Ghanaians: in spite of the links that the Volta and Ashanti regions have with the NDC and NPP, the country retains a number of areas where competition is real and often close.…”
Section: Influence Of Manifestos On the Electoratementioning
confidence: 96%
“…46 Similarly, the NDC's 'I care for you' manifesto message and making poverty reduction the main focus of its campaign promises, touting investment in people, jobs, the economy and making government more transparent and accountable, were part of its trump card in the 2008 elections. 47 The electorate saw this message as more appealing and deliverable than the NPP's message which fought the elections on its record of eight years in office and focused on four thematic areas, namely, strengthening the country's democracy, structural transformation of the economy and industrialisation, regional and continental integration and the modernisation of Ghanaian society. 48 Voting patterns of elections in Ghana show that the influence of manifestos cannot be simply ignored; they contained the policies and programs of the parties which were being marketed to the electorate through campaigns, advertisements and debates by presidential candidates.…”
Section: Influence Of Manifestos On the Electoratementioning
confidence: 98%
“…See Arthur (2009: 59, 69). He reports that in Western Region, the NPP and the NDC each received 47 per cent of the vote in the first round of 2008 presidential elections.…”
mentioning
confidence: 99%
“…An alternative model of voter choices, derived from structuralism political economy theories, suggests that many (not all) citizens vote in line with group expectations and pressures, exemplified by ethnicity-based mobilization of voters (refer to the works of Nugent, 2001;Chandra, 2005;Arthur, 2009;Ferree, 2010). The individual economic rationality axiom of voting suggested by Downs (1957) is then replaced by group-herd rationality which places a premium on the selection of a candidate belonging to a particular ethnic group.…”
Section: Determinants Of Voter Choicesmentioning
confidence: 99%