Etika Bisnis Islam Pada Perilaku Pemasaran Dan Kepuasan Konsumen

Ramdania, Wida

doi:10.15575/as.v22i2.8259

Cited by 3 publications

(4 citation statements)

References 5 publications

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“…(7) Marketing and marketers. A marketer is someone who seeks resources from others and is willing to offer something of value in return (Ramdania, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

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Sharia-Based Marketing Strategies for Increasing Housing Sales in the City of Tasikmalaya

Hidayat

Ramdani²,

Qolbi

2022

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Marketing strategy is an essential component of any business operation. Whether a business is successful depends on whether its marketing strategy is effective for its needs. Therefore, the selection of a marketing strategy requires precise calculations and analysis. According to the title observed, the method used in this study is a qualitative research method that generates descriptive data through observations, interviews, and documentaries. Cordova Living is a housing community that employs a sharia payment system, eliminating the BI checking system so that there are no interest, usury, confiscation, or fines. Based on the fact that Cordova Living was the pioneer of sharia-compliant housing in Tasikmalaya, the sharia marketing strategy is a great fit for marketing its products. As evidenced by the marketing mix, implementing sharia marketing strategies can increase sales figures and the selling value of Cordova Living housing. In terms of price (price) has advantages for consumers to negotiate because of the khiyar rights. In terms of products, transparency from start to finish, detailed explanations, and the freedom to bargain and negotiate can eliminate the element of fraud. The strategic place (location) close to the city center and education center provides added value for Cordova Living. The promotion (promotion) used by Cordova Living is friendly and applies 3S (senyum/smiles, salam/greetings, and sapa/greetings) and friendly service by applying Islamic rules.

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“…(7) Marketing and marketers. A marketer is someone who seeks resources from others and is willing to offer something of value in return (Ramdania, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Similarly, everyone will attempt to meet the need for a house at every level of people's lives by taking existing tastes and abilities into account. (Ramdania, 2020). At first, the house was intended to satisfy the needs of human life for a comfortable, safe, and quiet place to live.…”

Section: Introductionmentioning

confidence: 99%

Sharia-Based Marketing Strategies for Increasing Housing Sales in the City of Tasikmalaya

Hidayat

Ramdani²,

Qolbi

2022

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“…Hasil temuan ini mendukung penemuan oleh (Sholihah & Indrarini, 2019) bahwa etika pemasaran islam yang diterapkan oleh faktor siddiq, amanah, tablig, dan fatanah berpengaruh secara positif terhadap kepuasan pelanggan. (Ramdania, 2021) Etika pemasaran islami yang dilakukan oleh Chiztikk Surabaya pada segi produk berupa kualitas produk yang dijanjikan pada saat dipasarkan sesuai dengan yang didapatkan, produk yang dijual dijamin halal dan thayyib, terdapat keunggulan produk berupa tekstur Chiztikk yang renyah dibandingkan dengan produk dipasaran. Pada segi harga, etika pemasaran islami yang dilakukan oleh Chiztikk Surabaya adalah harga yang terjangkau di pasaran, harga yang dibandrol sesuai dengan kualitas yang didapatkan serta harga Chiztikk yang murah jika dibandingkan dengan produk yang memiliki kualitas yang sama.…”

Section: Penerapan Etika Pemasaran Islami Terhadap Kepuasan Pelangganunclassified

Pengaruh Penerapan Etika Pemasaran Islami Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Produk Chiztikk Surabaya)

Melania

Ridlwan

2022

Iqtisaduna

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Rasulullah SAW merupakan seorang pengusaha sukses pada jamannya. Beliau menerapkan key success factor yang membuat usahanya semakin berkembang pesat dan mendapatkan barokah disisi Allah SWT, serta terhindar dari mara bahaya dan perbuatan curang yang dilarang dalam agama Islam. Sebagai pelaku usaha yang beragama Islam, harusnya dapat menjalankan aturan-aturan muamalah sesuai dengan syariat Islam seperti Rasulullah SAW. Penelitian ini bertujuan untuk mengidentifikasi pengaruh penerapan etika pemasaran islami terhadap kepuasan pelanggan produk Chiztikk Surabaya dengan menggunakan regresi linier sederhana. Metode ini digunakan untuk menguji pengaruh variabel dengan analisis kuantitatif. Kuesioner dibagikan melalui google formulir kepada responden yang dipilih menggunakan teknik purposive sampling dengan penentuan jumlah sampel menggunakan rumus cochran. Jawaban responden diukur dengan menggunakan skala likert. Studi ini menunjukkan bahwa etika pemasaran islami sebagai variabel bebas memiliki pengaruh terhadap kepuasan pelanggan sebagai variabel terikat sebesar 59,5% (R2). Studi ini memberikan implikasi manajerial bagi produsen ataupun penjual, dimana penerapan etika pemasaran islami yang dilakukan sangat penting untuk mencapai kepuasan pelanggan.

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“…O. Widana et al, 2015;Handayani, 2019). Islamic business ethics can also be implemented as a sign or rule that is used as a limitation for Muslim business actors to have so that all related parties can fulfill their rights in accordance with Islamic principles derived from the Al-Qur'an and the Prophet's Sunnah in doing business (Ramdania, 2021;Buldan et al, 2021).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Marketing Endorsement Strategy in Batik Kampus: Islamic Business Ethics Perspective

Adinugraha

2021

scientia

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This research aims to describe the problem of endorsement as a marketing strategy for Batik Kampus Online Shop Buaran Pekalongan from the perspective of Islamic business ethics. The approach used in this research is phenomenology. The research location is in Buaran Pekalongan precisely on Jl. Pelita II, No. 54, Jenggot Gang 4. Sources and data collection techniques in this study using semi-structured interviews, participatory observation, and documentation. Internal validity is done using triangulation, emic and member checking. Data analysis using reduction, display and drawing conclusions. The results of this study concluded that the endorsement marketing strategy carried out by Batik Kampus via Instagram and telegram contained two types of endosers, namely testimonials and celebrity appeal. Endorsement as a Kampus Batik marketing strategy in terms of Islamic Business Ethics as a whole on social media. The products that Batik Kampus promote are not exaggerating and in accordance with Islamic Sharia principles. Products that are traded include products that are polite and cover the body. The use of endorsement as a marketing strategy by Batik Kampus has had a significant positive impact as evidencing by the increased sales turnover and the increase in admins who help him in online business in the market place and proven by the assets owned by Moh. Abdul Ghoni. Kampus Batik services are very fast, friendly and accept dropshipping or packaging which can make it easier for buyers to buy and resell Batik Kampus products to consumers directly.

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Etika Bisnis Islam Pada Perilaku Pemasaran Dan Kepuasan Konsumen

Cited by 3 publications

References 5 publications

Sharia-Based Marketing Strategies for Increasing Housing Sales in the City of Tasikmalaya

Sharia-Based Marketing Strategies for Increasing Housing Sales in the City of Tasikmalaya

Pengaruh Penerapan Etika Pemasaran Islami Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Produk Chiztikk Surabaya)

Marketing Endorsement Strategy in Batik Kampus: Islamic Business Ethics Perspective

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