The purpose of the article is to develop a comparative description of order fulfillment models by logistics operators, analysis of the estimated average transit time in the Asia - Europe direction. The main approach for studying this problem is a systematic approach that allows to identify technology elements of Ukrainian logistics operators based on electronic commerce and the use of rail transport in the Ukraine - Asia direction, and consider each element as a subsystem and identify bottlenecks. The article presents the technology to organize the work of Ukrainian logistics operators in the needs of the current market, which includes components of automation, artificial intelligence, warehousing and shipping directly to customers by 3PL operators. The materials in the article are of practical value for the professional and productive training of logistics operators, employees of transport companies, for research and teaching staff, in order to improve their professional skills.