“…It has been argued that the development of certain standards would help both reviewers in their evaluation and authors in improving the trustworthiness of the presented research. However, the observed tendency to enforce templates for qualitative research, and practices of mimicking the style of quantitative papers, has led many scholars to question such disciplinary, normative direction (Cassell, 2016;Symon et al, 2016;Sinkovics & Alfoldi, 2012). They suggest that such guidelines, instead of helping qualitative writers, raise the risk of compromising detailed, explanatory theorizing -the heart of qualitative research -for linear, cause-effect theorizing typical of a quantitative approach (Cassell, 2016;Sinkovics & Alfoldi, 2012).…”