2016
DOI: 10.32487/jst.v2i2.181
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Evaluasi Kegiatan Promosi Politeknik Negeri Balikpapan Dalam Menjaring Mahasiswa Baru Periode 2013 – 2015

Abstract: Promosi yang dilakukan oleh PT termasuk Politeknik Negeri Balikpapan dalam kurun waktu tiga tahun 2013 – 2015 dalam menjaring mahasiswa baru memberikan beberapa manfaat pertama calon mahasiswa baru dapat memperoleh informasi sebanyak-banyaknya mengenai kampus yang diinginkannya.Dengan adanya promosi, calon mahasiswa baru dapat mengetahui dimana mereka harus mendaftar, jurusan dan program studi yang ditawarkan, dan sebagainya.Kedua, pengelola Perguruan Tinggi dapat meningkatkan peluang jumlah calon mahasiswa ba… Show more

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“…(Haryanti et al, 2016). In line with the, another study showed that demographic factors like students' gender, their nationality, their parents' education and job influenced their choice of university (Al-Ali Mustafa et al, 2018) Related to the promotion activity, the research results of Karim & Mulyani (2016) found out that promotion activities did not influence the students because the university students have got information about a university from their parents and relatives. The results of a study conducted by Imasari & Lu (2010) showed that advertisement influenced student choice of university.…”
Section: Factor or Actor Influencing Student Choice Of Universitymentioning
confidence: 89%
“…(Haryanti et al, 2016). In line with the, another study showed that demographic factors like students' gender, their nationality, their parents' education and job influenced their choice of university (Al-Ali Mustafa et al, 2018) Related to the promotion activity, the research results of Karim & Mulyani (2016) found out that promotion activities did not influence the students because the university students have got information about a university from their parents and relatives. The results of a study conducted by Imasari & Lu (2010) showed that advertisement influenced student choice of university.…”
Section: Factor or Actor Influencing Student Choice Of Universitymentioning
confidence: 89%
“…Strategi marketing yang dilakukan oleh pondok pesantren Al-Bidayah sama halnya seperti yang dilakukan oleh pondok pesantren pada umumnya, yaitu mempromosikan produk yang dimiliki. Promosi dipandang sebagai arus informasi atau persuasi satu arah yang dibuat untuk mengarahkan seseorang atau organisasi kepada tindakan yang menciptakan pertukaran dan pemasaran (Karim & Mulyani, 2016).…”
Section: Hasil Dan Pembahasanunclassified