Evaluating right versus just evaluating online consumer reviews

Koo, Dong‐Mo

doi:10.1016/j.chb.2014.12.036

Cited by 43 publications

(22 citation statements)

References 60 publications

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“…This is related to a desire to build a personal brand within their network(s) (McKone et al, 2017). The major target market of luxury hotels has been baby boomers as they are more financially affluent and have higher social status than other generations (Kim and Lee, 2015). However, as baby boomers age, the market is expected to shrink over the next few years (Fry, 2020).…”

Section: Generation Y and Luxury Hotelsmentioning

confidence: 99%

The influence of eWOM on intentions for booking luxury hotels by Generation Y

Lee¹,

Min

Yuan

2021

Journal of Vacation Marketing

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Electronic word-of-mouth on social networking sites is one of the most effective marketing resources in the lodging industry. Furthermore, Generation Y is becoming an important customer base for the luxury hotel industry and relies heavily on eWOM on social networking sties. By adopting and using four selected constructs (perceived usefulness, enjoyment, subjective norm, and perceived behavioral control) from the extended Technology Acceptance Model and the Theory of Planned Behavior, this study reveals how eWOM on social networking sites influences Generation Y’s purchase intentions when booking luxury hotels. The current study suggests that the usage of eWOM on social networking sites not only helps potential Generation Y customers select suitable luxury hotels but also allows luxury hoteliers to better cater to this growing market segment.

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Section: Generation Y and Luxury Hotelsmentioning

confidence: 99%

The influence of eWOM on intentions for booking luxury hotels by Generation Y

Lee¹,

Min

Yuan

2021

Journal of Vacation Marketing

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“…Previous studies (e.g. Chevalier & Mayzlin, 2006;Flanagin & Metzger, 2013;Huang et al, 2015;Lee & Koo, 2015;Olbrich & Holsing, 2012;Pan & Zhang, 2011;Tirunillai & Tellis, 2012) have mainly focused on the virtual attributes of OCRs such as volume, valence, variance and length (Elwalda and Lu, 2016;Moon et al, 2014). However, there are also derived attributes resulting from OCRs as a support tool for customers to make the purchasing decision.…”

Section: Introductionmentioning

confidence: 99%

Perceived derived attributes of online customer reviews

Elwalda

Lü

Ali

2016

Computers in Human Behavior

168

107

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The influence of online customer reviews (OCRs) on customers' purchase intention has recently gained considerable attention, in both academic and business communities. Technology allows customers to freely and easily post their comments and opinions online about any product or service; this type of customer review can have a significant effect on customers' purchase decisions. Previous studies, however, have mainly focused on the influence of the virtual attributes of OCRs such as volume and valence on consumers' intentions, while limited attention has been paid to understanding the effects of the derived attributes. This study, thus, aims to understand the impact of the perceived derived attributes of OCRs on customer trust and intention. This study develops a-Perceived Derived Attributes (PDA)-model, based on the inclusion of perceived control from the Theory of Planned Behaviour (TPB) with the Technology Acceptance Model (TAM), in order to investigate the effects of OCRs on customers' purchasing intention. A total of 489 responses to a survey were collected from users of amazon.com. The findings from this study suggest that customer trust in an e-vendor and their intention to shop online are significantly affected by perceived usefulness, perceived ease of use and perceived enjoyment of OCRs. Furthermore, the sense of control derived from OCRs significantly affects customer intention and significantly affects customer trust in e-vendors, particularly for customers who frequently check OCRs before making a purchase. Clearly, those attributes of OCRs are linked to the development of the shopping environment, which consequently can affect sales.

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“…A utilidade da informação refere-se à percepção das pessoas de que o uso de novas informações melhorará seu desempenho, levando-as a perceber que essas opiniões poderiam ser úteis para ajudá-las a melhorar suas decisões de compra (Cheung, Lee & Rabjohn, 2008), e é considerada como a preditora principal da adoção da informação (Davis, 1989;Erkan & Evans, 2016) e da intenção de compra (Lee & Koo, 2015) porque os consumidores tendem a se envolver com as informações quando a acham útil.…”

Section: Arcabouço Teórico De Referênciaunclassified

A influência da percepção de utilidade de avaliações online na intenção de compra de serviços de hotelaria

Oliveira

Baldam

Costa

et al. 2020

RBTUR

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O crescimento da internet facilitou a interconectividade dos consumidores por meio de fóruns online que permitem os consumidores a gerar conteúdo e influenciar os outros em suas decisões de compra. O objetivo desta pesquisa foi identificar a influência da percepção de utilidade das avaliações online na intenção de compra de serviços de hotelaria. Utilizou-se de abordagem quantitativa, onde foram aplicados questionários junto a consumidores que usam avaliações online para reserva de hospedagens, e os dados foram analisados por meio de modelagem de equações estruturais. Os resultados mostraram a influência direta da percepção de utilidade da informação na intenção de compra, sendo que os construtos antecessores, descritos como necessidade da informação, credibilidade da informação e qualidade da informação, apresentaram impacto positivo e significativo na percepção de utilidade das avaliações online. Comparando esses resultados com pesquisa realizada por Erkan e Evans (2016) com consumidores do Reino Unido que se utilizam de midas sociais para decisão sobre suas compras, neste estudo a credibilidade da informação mostrou-se mais relevante em relação à qualidade da informação, evidenciando um comportamento mais cético dos consumidores brasileiros. Os resultados encontrados merecem atenção dos profissionais que gerenciam o marketing digital das organizações inseridas nesse ambiente, principalmente em relação a importância da gestão da credibilidade e da qualidade das avaliações online na intenção de compra de serviços de hotelaria, sendo esta uma contribuição prática resultante da pesquisa.

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Evaluating right versus just evaluating online consumer reviews

Cited by 43 publications

References 60 publications

The influence of eWOM on intentions for booking luxury hotels by Generation Y

The influence of eWOM on intentions for booking luxury hotels by Generation Y

Perceived derived attributes of online customer reviews

A influência da percepção de utilidade de avaliações online na intenção de compra de serviços de hotelaria

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