Evaluating the effect of anticipated emotion on forming environmentally responsible behavior in heritage tourism: developing an extended model of norm activation theory

Zhao, Xinxin; Wang, Xiaofeng; Ji, Lujie

doi:10.1080/10941665.2020.1837892

Cited by 27 publications

(15 citation statements)

References 57 publications

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“…Thus, knowledge and value-expressive motivations, rather than destination motivation, are expected to drive ecotourism loyalty among socially responsible tourists. This argument is also consistent with norm activation theory [76] and the theory of planned behavior [77]. Chiu et al (2014) demonstrated that destination image plays a significant role in shaping the environmentally responsible actions of tourists, which could also indicate a potential mediating effect of destination image in the relationship between motivation and ecotourism loyalty [15].…”

Section: H6 Motivation Has An Indirect Positive Effect On Destination...supporting

confidence: 79%

Tourist Motivation as an Antecedent of Destination and Ecotourism Loyalty

2022

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Objective: This study evaluates the role of tourist motivation in the determination of destination and ecotourism loyalty using push and pull motivation theory and the theory of planned behavior. The paper also analyses the mediating effects of satisfaction and destination image in the relationships between motivation and the two types of loyalty. Method/analysis: Primary data has been gathered from surveys involving 522 Vietnamese tourists traveling to the Bohemian Switzerland National Park in the Czech Republic. Data analysis was conducted using structural equation modeling (SEM) techniques in R. Findings: The findings support both direct and indirect positive associations between tourist motivation and destination and ecotourism loyalty. In terms of ecotourism loyalty, the effect is mediated by destination image. In terms of destination loyalty, the effect is mediated by satisfaction and destination image. Novelty/improvement: This study has further expanded the theory of planned behavior in the context of ecotourism by linking it to travel career pattern theory and functionalist theory. These are complementary theories that can explain the behavior of ecotourists and help operators and marketers adjust their strategies to attract and retain visitors to ecotourist destinations. Doi: 10.28991/ESJ-2022-06-05-014 Full Text: PDF

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Section: H6 Motivation Has An Indirect Positive Effect On Destination...supporting

confidence: 79%

Tourist Motivation as an Antecedent of Destination and Ecotourism Loyalty

2022

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“…Culture tourism is one of the biggest tourism markets, which continued to expand by about 15% every year before COVID-19, and it was three times faster than mass tourism (Huibin et al, 2012;Zhao et al, 2020). Heritage tourism is an essential component of the global tourist business in the current tourism market, which also accounts for a major portion of cultural tourism (Poria et al, 2003;Richards, 2018).…”

Section: Pro-social Heritage Tourism In the With-corona Eramentioning

confidence: 99%

Traveler Pro-social Behaviors at Heritage Tourism Sites

et al. 2022

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This study aimed to explain the development of tourists’ pro-social intentions during heritage tourism within the pandemic context by combining the norm activation model (NAM) and two significant variables in the theory of planned behavior (TPB). The quantitative data analysis results indicated that the proposed hypotheses have been partially supported, which resonated and enriched the existing studies on COVID-19-related pro-social tourism and tourist behaviors from a theoretical angle. Based on the research outcomes, the corresponding managerial implications for heritage tourism practitioners and meaningful references for future researchers to promote sustainable and pro-social heritage tourism products have been discussed.

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“…Sirakaya and Woodside (2005) demonstrated that combining multiple decision theories broadens the range of decision behaviors across a wide variety of contexts. Other researchers have shown that adding new variables or theories to the NAM framework offers a more comprehensive understanding of and a higher explanatory power for predicting pro‐environmental intentions/behaviors (Han, 2014; Han & Hwang, 2016; Huang et al, 2020; Zhao et al, 2020). Because some researchers have criticized the original AIDA model for its failure to affect behavior (Fortenberry & McGoldrick, 2020; Song et al, 2021) and NAM for including only limited variables for generating testable predictions, others have extended the framework with additional variables to increase its predictive power.…”

Section: Introductionmentioning

confidence: 99%

Travelers' pro‐environmental behaviors in the Hyperloop context: Integrating norm activation and AIDA models

Kang

2022

Journal of Tourism Research

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This study combines the Norm Activation model (NAM) with the Attention‐Interest‐Desire‐Action model (AIDA) to explain the effect of Hyperloop videos on potential travelers' pro‐environmental behaviors. Using PLS‐SEM, the study's results indicate that each construct of NAM (problem awareness, ascribed responsibility, and personal norm), together with attention, interest, and desire, explains 75% of the variance in pro‐environmental behavioral intentions. The study's findings also indicate that a promotional video can lead to a significant positive change in pro‐environmental travel behaviors and enhance potential travelers' intentions to use Hyperloop services as an eco‐friendly travel option. Furthermore, mediation analysis shows that desire is a strong mediator for connecting the two frameworks.

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Evaluating the effect of anticipated emotion on forming environmentally responsible behavior in heritage tourism: developing an extended model of norm activation theory

Cited by 27 publications

References 57 publications

Tourist Motivation as an Antecedent of Destination and Ecotourism Loyalty

Tourist Motivation as an Antecedent of Destination and Ecotourism Loyalty

Traveler Pro-social Behaviors at Heritage Tourism Sites

Travelers' pro‐environmental behaviors in the Hyperloop context: Integrating norm activation and AIDA models

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