Evaluating the impact of a pilot safe food-handling media campaign among consumers in Western Australia: Implications for public health messaging

Charlesworth, Jessica; Mullan, Barbara; Howell, Joel; Tan, Henry Chor Lip; Abbott, Bree; Potter, Abbey

doi:10.1016/j.foodcont.2021.108070

Cited by 15 publications

(13 citation statements)

References 31 publications

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“…This was done to facilitate practical assessment and to limit the burden on participants, thereby increasing validity [ 43 ]. Further, this approach has been shown to be valid in previous work [ 44 ]. However, future research should further validate our findings by using measures with multiple items for each domain.…”

Section: Discussionmentioning

confidence: 73%

Behavior Change Training for Health Professionals: Evaluation of a 2-Hour Workshop

Mullan¹,

Liddelow²,

Haywood³

et al. 2022

JMIR Form Res

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Background Rates of noncommunicable diseases continue to rise worldwide. Many of these diseases are a result of engaging in risk behaviors. Without lifestyle and behavioral intervention, noncommunicable diseases can worsen and develop into more debilitating diseases. Behavioral interventions are an effective strategy to reduce the burden of disease. Behavior change techniques can be described as the “active ingredients” in behavior change and address the components that need to be altered in order for the target behavior to change. Health professionals, such as pharmacists and nurses, can engage in opportunistic behavior change with their patients, to encourage positive health behaviors. Objective We aimed to develop, implement, and evaluate a behavior change workshop targeted at health professionals in Australia, with the goal of increasing knowledge of behavior change techniques and psychological variables. Methods A prospective study design was used to develop and evaluate a 2-hour behavior change workshop targeted at health professionals. The workshop was developed based on the Capability, Opportunity, Motivation, and Behavior Model and had five core objectives: (1) to detail the role of health professionals in delivering optimal care, (2) to demonstrate opportunities to change behavior, (3) to describe principles of behavior change, (4) to explain behavior change techniques, and (5) to determine the most appropriate behavior change techniques to use and when to use them. A total of 10 workshops were conducted. To evaluate the workshops and identify any potential long-term changes in behavior, we collected pre- and postworkshop data on knowledge and psychological constructs from the attendees. Results A final sample of 41 health professionals comprising general practitioners, nurses, and pharmacists completed the pre- and postworkshop surveys. Following the workshops, there were significant improvements in knowledge of behavior change techniques (t40=–5.27, P<.001), subjective norms (t40=–3.49, P=.001), descriptive norms (t40=–3.65, P<.001), perceived behavioral control (t40=–3.30, P=.002), and intention (t36=–3.32, P=.002); each had a large effect size. There was no significant difference in postworkshop attitude (t40=0.78, P=.44). The participants also found the workshops to be highly acceptable. Conclusions A 2-hour, theoretically informed workshop designed to facilitate the use of behavior change techniques by health professionals was shown to be largely effective. The workshops resulted in increases in knowledge, descriptive and subjective norms, perceived behavioral control, and intention, but not in attitude. The intervention was also shown to be highly acceptable, with the large majority of participants deeming the intervention to be needed, useful, appropriate, and applicable, as well as interesting and worth their time. Future research should examine the lasting impacts of the workshop on health professionals’ practices.

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Section: Discussionmentioning

confidence: 73%

Behavior Change Training for Health Professionals: Evaluation of a 2-Hour Workshop

Mullan¹,

Liddelow²,

Haywood³

et al. 2022

JMIR Form Res

Self Cite

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“…Participants were thanked for their time by either being placed into a prize draw for $50 shopping vouchers (Facebook participants) or were given $5 cash (face-to-face participants). For further information on the procedure for the larger study, see Charlesworth et al. (2021).…”

Section: Methodsmentioning

confidence: 99%

“…Participants were recruited as part of a larger study that evaluated the impact of a pilot safe food-handling media campaign on safe food-handling knowledge and behaviour (see Examining media campaign message recall Charlesworth et al, 2021 for further details). For the current study, as we were assessing accuracy of campaign message recall, only participants who indicated that they did recall, or were unsure if they recalled, seeing, hearing and/or reading safe food-handling media campaign materials during the media campaign period were included in the analyses.…”

Section: Participantsmentioning

confidence: 99%

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Did you get the message? Examining prompted and unprompted recall of messages in a safe food-handling media campaign

Charlesworth

Liddelow²,

Mullan³

et al. 2022

BFJ

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PurposeThe prevalence of foodborne illness remains high in Australia. In response, government initiatives have been implemented to inform consumers of ways to safely handle food. The aim of this study was to examine the accuracy of prompted and unprompted recall of messages from a safe food-handling media campaign in Western Australia, and whether this accuracy of prompted and unprompted recall differed by demographic factors and the mode of delivery of the campaign materials.Design/methodology/approachSurvey responses from 121 participants (Mage = 47.15 years, SD = 15.52) who reported seeing or hearing the campaign were analysed. A series of chi-square tests were used to determine the accuracy of recall when prompted and unprompted, and the accuracy of unprompted and prompted recall across demographic factors and mode of delivery.FindingsResults indicated that more participants accurately recalled the campaign messages when prompted (66.1%) compared to unprompted (35.5%), when they had seen outdoor advertisements (e.g. at bus stops or in shopping malls), and if they were between 30 and 45 years of age.Originality/valueThis study is the first to explore the uptake and comprehension of messages from a safe food-handling media campaign. Evaluation of safe food-handling media campaigns has shown some efficacy in relation to behaviour change; however, little is known about the uptake or comprehension of the campaign messages, and factors that may influence this.

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“…For example, Huygens et al (2012) paid attention to the food safety issues of European consumers and pointed out that more than 95% of respondents expressed that they would try to obtain food with high safety grade in their daily life. Charlesworth et al (2021) investigated Australian consumers awareness of safe food against a backdrop of rising food poisoning incidents and almost all respondents expressed strong concern. Yu et al (2017) investigated consumers' food safety perceptions of in the United States, and found that the vast majority of consumers, especially millennial generation consumers, paid great attention to food safety.…”

Section: Consumers' Pursuit Of Safe Foodsmentioning

confidence: 99%

Information exposure incentivizes consumers to pay a premium for emerging pro-environmental food: Evidence from China

Zhang

Yang

et al. 2022

Journal of Cleaner Production

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Evaluating the impact of a pilot safe food-handling media campaign among consumers in Western Australia: Implications for public health messaging

Cited by 15 publications

References 31 publications

Behavior Change Training for Health Professionals: Evaluation of a 2-Hour Workshop

Behavior Change Training for Health Professionals: Evaluation of a 2-Hour Workshop

Did you get the message? Examining prompted and unprompted recall of messages in a safe food-handling media campaign

Information exposure incentivizes consumers to pay a premium for emerging pro-environmental food: Evidence from China

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