Evaluating the Improvement of Sustainability of Sports Industry Policy Based on MADM

Hu, Kuang-Hua; Chen, Fu-Hsiang; Tzeng, Gwo‐Hshiung

doi:10.3390/su8070606

Cited by 37 publications

(23 citation statements)

References 53 publications

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“…Sport activities promote social inclusion, healthy lifestyles and preservation of natural resources. Considering the significance of image and value fit between sponsor and sponosred team for transmiting the promotional messages and creating an impact on the purchasing decisions of sport team fans [27,43], socially responsible companies can use sport sponsorship to grow awareness about existing sociological and enivronmental problems, and at the same time increase the value of their products in the mind of consumers [44,45]. The greater value of their products will lead to a greater volume of purchases, which consequently leads to more money being spent on socially responsible business acitvities and implementation of other sustainable practices.…”

Section: Hypothesis Development and Methodologymentioning

confidence: 99%

The Impact of Sport Sponsorship Perceptions and Attitudes on Purchasing Decision of Fans as Consumers—Relevance for Promotion of Corporate Social Responsibility and Sustainable Practices

et al. 2019

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The aim of this paper is to investigate the impact of sponsorship perceptions and attitudes of sport team fans on their purchasing decision, as well as to investigate the significance of sport sponsorship in promoting socially responsible companies and other sustainable practices in society. This paper gives insight in possibilities and effects of promoting sustainable activities and socially responsible companies, through sport sponsorship, by targeting and educating sport team fans as a very important consumer segment. Data were collected from anonymous respondents who are fans of different sport teams. Attitudes were measured by asking the respondents to rank the statements based on a 5-point Likert scale. In order to analyze the data, structural equation modelling was conducted using R package. Results show that the attitudes towards sponsorship, as well as sponsorship perceptions, have a strong positive impact on the purchasing decisions of consumers, regarding products of sponsors, which enables the creation of a loyal base of fans as consumers. Results also reveal that sport sponsorship can be an effective way of promoting socially responsible companies and sustainable practices, giving an opportunity to create an educated and highly dedicated consumer base. In this way the positive effects of sports and sponsorship are spreading beyond the stadiums and arenas. These findings can help companies that are considering investing in this form of marketing, in adequately selecting and managing the campaign, but also can be very useful for official institutions in their efforts to foster sustainable practices in society. Although the fact that the research was conducted only in Montenegro can be stated as a limitation, it should be noted that this type of research has been done for the first time in this area, which gives special value to the research and increases the importance of its contribution to the existing base of scientific papers in this field.

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Section: Hypothesis Development and Methodologymentioning

confidence: 99%

The Impact of Sport Sponsorship Perceptions and Attitudes on Purchasing Decision of Fans as Consumers—Relevance for Promotion of Corporate Social Responsibility and Sustainable Practices

et al. 2019

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“…Thus, decision-making should take into account the complexity of the real world. Some authors [40,141,[149][150][151] use a new hybrid MCDM method (DEMATEL-based ANP with VIKOR) to try to solve the limitations of the traditional MCDM methods and achieve sustainable development strategies in other fields.…”

Section: New Concepts and Trends Of Mcdmmentioning

confidence: 99%

A Review of Multi-Criteria Decision-Making Methods Applied to the Sustainable Bridge Design

et al. 2016

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Abstract:The construction of bridges has been necessary for societies since ancient times, when the communication between and within towns, cities or communities was established. Until recently, the economic factor has been the only one considered in the decision-making of any type of construction process for bridges. However, nowadays, the objective should not be just the construction of bridges, but of sustainable bridges. Economic, social and environmental factors, which form the three pillars of sustainability, have been recently added. These three factors usually have conflicting perspectives. The decision-making process allows the conversion of a judgment into a rational procedure to reach a compromise solution. The aim of this paper is to review different methods and sustainable criteria used for decision-making at each life-cycle phase of a bridge, from design to recycling or demolition. This paper examines 77 journal articles for which different methods have been used. The most used methods are briefly described. In addition, a statistical study was carried out on the Multiple Attribute Decision-making papers reviewed.

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“…The DANP-V model, which was adopted for this study, was proposed by Tzeng [73,74], who combined new concepts and techniques to solve complex and dynamic real-world problems. Hence, this part is divided into three steps: the DEMATEL technique, the DANP technique, and the modified VIKOR method.…”

Section: Appendix a Research Stepsmentioning

confidence: 99%

Public Open Space Development for Elderly People by Using the DANP-V Model to Establish Continuous Improvement Strategies towards a Sustainable and Healthy Aging Society

et al. 2017

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Abstract:With the global trend of population aging, how to integrate the health needs of elderly people into public open space (POS) development while taking into account public interest is a major challenge in the 21st century. Although the issues of elderly people's health and their POS needs are receiving increasing attention, research on continuous improvement strategies for POS for healthy aging societies is still limited. Hence, this study explored continuous improvement strategies thoroughly and systematically by using the DANP-V model. The findings revealed cognitive differences between expert and elderly groups. Moreover, water features, waste management, and co-maintenance spaces were the three criteria with the largest gap value. POS improvement has previously been implemented based on a priority order ranked from the criterion with largest gap value to the criterion with the smallest one. However, an alternative approach based on the cause-effect relationship is proposed in this paper. The study findings have both theoretical and practical implications for POS planners and designers.

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Evaluating the Improvement of Sustainability of Sports Industry Policy Based on MADM

Cited by 37 publications

References 53 publications

The Impact of Sport Sponsorship Perceptions and Attitudes on Purchasing Decision of Fans as Consumers—Relevance for Promotion of Corporate Social Responsibility and Sustainable Practices

The Impact of Sport Sponsorship Perceptions and Attitudes on Purchasing Decision of Fans as Consumers—Relevance for Promotion of Corporate Social Responsibility and Sustainable Practices

A Review of Multi-Criteria Decision-Making Methods Applied to the Sustainable Bridge Design

Public Open Space Development for Elderly People by Using the DANP-V Model to Establish Continuous Improvement Strategies towards a Sustainable and Healthy Aging Society

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