Evaluating the information systems integration maturity level of travel agencies

Özturan, Meltem; Mutlutürk, Meltem; Çeken, Burç; Sarı, Burçin

doi:10.1007/s40558-018-0138-3

Cited by 11 publications

(17 citation statements)

References 36 publications

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“…, 2013b), lack of resources (Lin, 2017; Cheng and Lok, 2015), limited number of employees (Xie et al. , 2020) and high firm seniority (Özturan et al. , 2019), for example, can constitute barriers to ICT adoption.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Bern e et al (2015) show a positive impact in terms of effectiveness along the entire value chain; Ruiz-Molina et al (2010) and Andreu et al (2010) argue that ICT strengthens the link between satisfaction and loyalty, while Mihajlovi c (2012) looks at how tourism products are developed thanks to ICTs. Lastly, € Ozturan et al (2019) investigate how the level of integration of information systems can optimise internal decision-making processes and affect the exchange of information with external parties.…”

Section: Literature Review 21 Information and Communication Technolog...mentioning

confidence: 99%

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In-store technologies to improve customer experience and interaction: an exploratory investigation in Italian travel agencies

Dini

Splendiani

Bravi

et al. 2022

TQM

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PurposeThis paper aims to deepen understanding of the role played by new technological tools used in customer–travel agency (TA) interactions by analysing the TA owner/managers' perceptions, pre- and post-Covid-19, regarding the effectiveness of in-store traditional and innovative tools.Design/methodology/approachThis exploratory study is based on a questionnaire-based survey conducted among Italian TAs and distributed via email from September 2020 to January 2021.FindingsThe study highlights how, even among TAs, the role of in-store technology is gradually taking on greater importance, and it delves into the specific business and socio-demographic factors that seem to cause differences among agencies.Research limitations/implicationsThe study focuses on the Italian context, which does not allow for any generalisations. Furthermore, it is only the travel agent perspective that is observed and not the consumer's.Originality/valueIn addition to helping to bridge the literature gap, this study on in-store technologies focuses on the TAs sector, where human resources and human relationships play a decisive role in customer experience and interaction. The paper investigates the travel agents' point of view regarding the introduction of new in-store technologies; it also highlights their growing adoption and use, overall, despite the travel catalogue still remaining the main tool for interacting with customers. The study also shows how the advent of Covid-19 has increased travel agents' propensity to use digital technologies.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Review 21 Information and Communication Technolog...mentioning

confidence: 99%

In-store technologies to improve customer experience and interaction: an exploratory investigation in Italian travel agencies

Dini

Splendiani

Bravi

et al. 2022

TQM

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“…Although many OTAs depend on GDSs for shopping, booking and comparing different products such as flights, hotels and transfers, GDSs have launched their own OTAs as well such as Opodo (owned by Amadeus), Travelocity and GetThere (owned by SABRE) and Orbitz and Traversa (owned by Travelport) (Quinby, 2009). Today, the marketplace of the travel industry is information-oriented, which requires the distribution and availability of information in an adequate, timely, convenient and costeffective manner for the players involved in the value chain from the supplier to the endconsumer (Ö zturan et al, 2019;Kutlu and Ö zturan, 2001). The entry of low-cost carriers (LCCs), NDC program by IATA and airlines direct-connect business model has challenged the prevailing GDS models because of their unbundled offerings of ancillary services presented separately to the travel agents, corporates and passengers (Altexsoft, 2019).…”

Section: Global Distribution Systemsmentioning

confidence: 99%

The trend of multisided platforms (MSPs) in the travel industry: reintermediation of travel agencies (TAs) and global distribution systems (GDSs)

Aamir

Atsan

2020

JTF

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Purpose The purpose of this paper is to shed light on the remarkable trend of multisided platforms (MSPs) in the travel industry with the help of which travel agencies (TAs) and global distribution systems (GDSs) can reinforce their intermediary roles. Orthodox TAs face the threats of disintermediation because of the ever faster-changing developments in information and communication technologies, such as the emergence of metasearch engines, online travel agencies, direct bookings on airline websites and the widespread of mobile applications for travel related bookings. GDSs face similar threats of disintermediation from low-cost carriers and legacy carriers, as these carriers promote and encourage direct bookings via their official websites or via the new distribution capability. Design/methodology/approach This is a casestudy-oriented research, and the case selected is a MSP based in Turkey. The data are gathered using semi-structured interviews conducted from 15 international representatives of this MSP in different countries. Interviews were conducted either physically at the MSP’s headquarters in Antalya, Turkey, or virtually using Zoom application from January to October 2019. Findings The paper portrays the significance of MSPs in terms of their contributions toward the reintermediation of the two important intermediaries, namely, TAs and GDSs in the travel industry supply chain. Both of them are prone to the dangers of disintermediation because of the developments in technology, networking and communication channels; the worldwide accessibility of the stakeholders to the internet; and the direct reach of suppliers to consumers. The deteriorating role of TAs and GDSs is reignited by the successful launch, deployment and adoption of MSPs in the ecosystem of the travel industry. Originality/value This paper offers an insight into the prevailing trend of MSPs in business to business (B2B) trading from the perspective of two main intermediaries, TAs and GDSs, in the supply chain of the travel industry. The paper in a novel way compiles the data from the interviews to shed light on the adoption of MSPs by intermediaries in their business models to reintermediate themselves because the sole reliance of intermediaries on orthodox business models is pushing them on to the verge of disintermediation.

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“…On the other hand, Huyan w proposed a differential privacy hybrid model, which partitions users by their trust preferences, to reduce the size of the required user base [8]. Oezturan m combines gradient selection and secret sharing algorithm, which greatly improves the communication efficiency while ensuring user privacy and data security [9]. In terms of resource optimization in multi-source data fusion, Liu P considered multi-source data fusion through the wireless network and proposed the problem of optimizing energy consumption and global multi-source data fusion time [10][11].…”

Section: Introductionmentioning

confidence: 99%

Tourism Information Data Processing Method Based on Multi‐Source Data Fusion

Gan

2021

Journal of Sensors

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Urban social civilization and the quality of life of residents are gradually improved, and the development scale and trend of the leisure tourism industry have been growing. This paper constructs a multi-source data fusion model based on an ensemble learning algorithm, uses Ctrip 2020 open data set to train the model, and then obtains the tourism information data processing and prediction results. This paper takes the data of Ctrip as the training set and compares the trained model with the data of tunic and Feizhu. In this paper, sensor detection technology is used to analyze many famous scenic spots in China, including tourist type, gender, and location. The results show that tourism feature extraction results are consistent with data from trending flying bamboo, tunics, and other websites, according to the results of a multi-source fusion of tourism information. Among them, in the data of the first half of 2020, the prediction accuracy of the model after data processing is about 62%. Affected by the epidemic situation, the accuracy of the model is low. In the second half of the year, the prediction accuracy is 78%, which can be used to fuse tourism information in a short time. Therefore, the data show that the model has high learning ability and high trend prediction ability in tourism data processing, which can provide necessary information support for tourists.

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Evaluating the information systems integration maturity level of travel agencies

Cited by 11 publications

References 36 publications

In-store technologies to improve customer experience and interaction: an exploratory investigation in Italian travel agencies

In-store technologies to improve customer experience and interaction: an exploratory investigation in Italian travel agencies

The trend of multisided platforms (MSPs) in the travel industry: reintermediation of travel agencies (TAs) and global distribution systems (GDSs)

Tourism Information Data Processing Method Based on Multi‐Source Data Fusion

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