Evaluation of a campaign to improve awareness and attitudes of young people towards mental health issues

Livingston, James; Tugwell, Andrew; Korf-Uzan, Kimberly; Cianfrone, Michelle; Coniglio, Connie

doi:10.1007/s00127-012-0617-3

Cited by 104 publications

(67 citation statements)

References 38 publications

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“…Another mass media anti-stigma campaign, In one Voice, showed a market penetration of 24.8% two months after the beginning of the campaign [33].The penetration of the first burst of the OBERTAMENT campaign was similar to the penetration of the In one Voice campaign but smaller than that of the See Me campaign. This could be partly explained by the limited budget of the OBERTAMENT campaign (140,000€ for the first year).…”

Section: Discussionmentioning

confidence: 91%

Impact of the mass media OBERTAMENT campaign on the levels of stigma among the population of Catalonia, Spain

et al. 2016

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Reducing public stigma could improve patients' access to care, recovery and social integration.The aim of the study was to evaluate a mass media intervention which aimed to reduce the mental-health related stigma among the general population in Catalonia (Spain). We conducted a cross-sectional population-based survey of a representative sample of the Catalan noninstitutionalized adult population (n=1,019). We assessed campaign awareness, attitudes to people with mental illness (CAMI) and intended behaviour (RIBS). To evaluate the association between campaign awareness and stigma, multivariable regression models were used. Over 20% of respondents recognized the campaign when prompted, and 11% when unprompted.Campaign aware individuals had better attitudes on the benevolence subscale of the CAMI than unaware individuals (p=0.009). No significant differences in authoritarianism and support for community mental health care attitudes subscales were observed. The campaign aware group had better intended behaviour than the unaware group (p<0.01). The OBERTAMENT antistigma campaign had a positive impact to improve the attitudes and intended behaviour towards people with mental illness of the Catalan population. The impact on stigma was limited to attitudes related to benevolence. A wider range of anti-stigma messages could produce a stronger impact on attitudes and intended behaviour.

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Section: Discussionmentioning

confidence: 91%

Impact of the mass media OBERTAMENT campaign on the levels of stigma among the population of Catalonia, Spain

et al. 2016

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“…It will also be imperative to improve data collection on mental health in distressed communities, perhaps as part of routine surveillance at local clinics. Further, educating the populace about mental illness through mass media and community groups may reduce the stigma surrounding it and in turn encourage individuals to recognize and seek treatment for existing mental health problems (Livingston et al, 2013).…”

Section: Discussionmentioning

confidence: 99%

How community physical, structural, and social stressors relate to mental health in the urban slums of Accra, Ghana

Greif

Dodoo

2015

Health & Place

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“…During the past decade, the Internet has rapidly developed, and social media have become one of the most popular Internet services in the world [10]. It has been used in health promotion campaigns as well, although reports have shown variable outcomes [11–13]. With the availability of wider options to deliver media campaigns, we considered that new evidence might be available in the effectiveness of mass media campaigns in reducing AID since the paper that Elder et al published in 2004.…”

Section: Introductionmentioning

confidence: 99%

A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes

Yadav¹,

Kobayashi²

2015

BMC Public Health

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BackgroundMass media campaigns have long been used as a tool for promoting public health. In the past decade, the growth of social media has allowed more diverse options for mass media campaigns. This systematic review was conducted to assess newer evidence from quantitative studies on the effectiveness of mass media campaigns for reducing alcohol-impaired driving (AID) and alcohol-related crashes, particularly after the paper that Elder et al. published in 2004.MethodsThis review focused on English language studies that evaluated the effect of mass media campaigns for reducing AID and alcohol-related crashes, with or without enforcement efforts. A systematic search was conducted for studies published between January 1, 2002 and December 31, 2013. Studies from the review by Elder et al. were added as well.ResultsA total of 19 studies met the inclusion criteria for the systematic review, including three studies from the review by Elder et al. Nine of them had concomitant enforcement measures and did not evaluate the impact of media campaigns independently. Studies that evaluated the impact of mass media independently showed reduction more consistently (median −15.1 %, range −28.8 to 0 %), whereas results of studies that had concomitant enforcement activities were more variable (median −8.6 %, range −36.4 to +14.6 %). Summary effects calculated from seven studies showed no evidence of media campaigns reducing the risk of alcohol-related injuries or fatalities (RR 1.00, 95 % CI = 0.94 to 1.06).ConclusionsDespite additional decade of evidence, reviewed studies were heterogeneous in their approaches; therefore, we could not conclude that media campaigns reduced the risk of alcohol-related injuries or crashes. More studies are needed, including studies evaluating newly emerging media and cost-effectiveness of media campaigns.

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Evaluation of a campaign to improve awareness and attitudes of young people towards mental health issues

Cited by 104 publications

References 38 publications

Impact of the mass media OBERTAMENT campaign on the levels of stigma among the population of Catalonia, Spain

Impact of the mass media OBERTAMENT campaign on the levels of stigma among the population of Catalonia, Spain

How community physical, structural, and social stressors relate to mental health in the urban slums of Accra, Ghana

A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes

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