Evaluation of a National Physical Activity Intervention for Children

Examining the Effectiveness of Physical Activity on Mental Health among Bosnian Refugees: A Pilot Study

“…Therefore, future physical activity interventions for Bosnian communities may consider being enhanced by applying more multidisciplinary motivational strategies in order to further address the cultural perspectives of and barriers to physical activity, improve the effectiveness of physical activity interventions, and sustain long-term physical activity among the community members. These strategies include, such as (1) delivering a community-based social marketing campaign to increase awareness and change social norms of the relationship between physical activity and health and how to properly conduct physical activity; Social marketing/mass media campaigns have been proven to be general effective to promote physical activity [35][36][37][38][39][40][41][42]. For instance, in 2002, CDC launched a nationally representative social marketing campaign (VERB TM ) to promote physical activity among multiethnic youth aged nine to 13 years old as the primary targeting population and their parents, teachers, and other supporting parties as the secondary targeting population within nine-selected communities in the U.S. Commercial media marketing strategies were heavily adopted through using TV, radio, print in order to sell the product, being physical active, to the youth and the ones who had a significant impact on them.…”

2016 European Guidelines on cardiovascular disease prevention in clinical practice

“…519 Recent campaigns from sports medicine societies have endorsed PA prescriptions from GPs (http://www.efsma.net). The PA should be assessed at every medical encounter.…”

Longitudinal associations of parental and peer influences with physical activity during adolescence: findings from the COMPASS study

“…45 Another possible intervention is to increase the number of physically active friends within an existing friendship network. This can be done by changing peer PA norms using social marketing campaigns, such as the VERB campaign, 46 to communicate that physical activity is something that friends do together. Encouraging adolescents to participate in group-based physical activities (organized or recreational) could also help them increase the number of their active peers and/or friends.…”