Evaluation of a Road Safety Awareness Campaign Deployed along the Roadside in Saguenay (Québec, Canada)

Despite the considerable efforts to address traffic crashes, overspeeding in industrial zones remains a primary cause in Thailand. In order to effectively against this challenge (overspeeding), the deep-rooted factors influencing speeding behaviors, particularly drivers’ risky behaviors, must be understood. Thus, this study employs the theory of planned behavior (TPB) and the framework comprising three basic Es (Education, Engineering, and Enforcement) and additional Es (Emergency response), i.e., the 3Es + Es framework, to examine these deep-rooted factors while considering the riders’ sociodemographic data. Additionally, we performed structural equation modeling to investigate the factors influencing speeding behaviors, with key findings revealing that Engineering factors significantly account for overspeeding. Conversely, we revealed that attitude, subjective norm, and perceived behavioral control (which are essential TPB components) significantly influence riders’ intentions to exhibit safe behavior, resulting in reduced speeding. Additionally, our examination of latent factors based on riders’ sociodemographic data revealed that age, marital status, income, riding experience, crash history, and traffic tickets are significant factors that determine speeding habits. Specifically, we observed that single riders and those with less than five years of riding experience were less likely to exhibit safe riding behaviors. Overall, our findings would benefit Thailand’s road-safety authorities, as we specifically proposed appropriate policies and empirical guidelines for Thailand’s industrial zones, which are prone to high crash rates. This could effectively reduce speeding among motorcycle riders and mitigate traffic crashes. Supplementary Information The online version contains supplementary material available at 10.1038/s41598-024-81793-1.

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Exploring the complexity in the differences in speeding behavior trends among motorcycle drivers in Thailand's industrial hubs

Seefong,

Wisutwattanasak,

et al. 2024

Preprint

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Despite considerable efforts to address road traffic disasters, the challenge of excessive speeding by drivers in industrial areas remains a primary cause of accidents in Thailand. To combat this challenge effectively, it is crucial to understand the deep-rooted factors influencing speeding behavior, particularly the risky behaviors of drivers. This study employs the Theory of Planned Behavior (TPB) and the 3Es + Es framework as a reference to examine these factors, while also considering socio-demographic data. Structural Equation Modeling (SEM) was used to investigate the factors influencing speeding behavior, revealing key findings that Engineering factors significantly increase speeding. Conversely, Attitude, Subjective Norm, and Perceived Behavioral Control, which are essential components of TPB, significantly influence the intention to exhibit safe behavior, leading to reduced speeding. Additionally, the examination of latent factors using drivers' socio-demographic data found that significant influences include age, marital status, income, driving experience, accident history, and traffic tickets. Among these factors, single drivers exhibited a reduced attitude toward performing safe behaviors, while drivers with less than five years of experience showed a decreased intention to exhibit safe behaviors. In conclusion the findings from this study could be beneficial for road safety authorities by recommending policies and empirical guidelines appropriate to the context of industrial areas in Thailand, which are prone to high accident rates. This could lead to a reduction in speeding behavior among motorcycle riders and effectively mitigate road traffic disasters.

show abstract

Evaluation of a Road Safety Awareness Campaign Deployed along the Roadside in Saguenay (Québec, Canada)

Cited by 3 publications

References 25 publications

Impact of traffic campaigns on the average speed of vehicles on urban roads

Impact of traffic campaigns on the average speed of vehicles on urban roads

A study of motorcycle riders related to speeding behavior in Thailand’s Industrial zones

Exploring the complexity in the differences in speeding behavior trends among motorcycle drivers in Thailand's industrial hubs

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