Evaluation of barriers in the adoption of halal certification: a fuzzy DEMATEL approach

Abstract

Purpose Higher level of customer satisfaction for halal products can be achieved by the effective adoption of halal certification through assessment and accreditation (HCAA). There are certain issues that seem detrimental towards the adoption of HCAA. The purpose of this paper is to identify the major barriers towards the adoption of HCAA and evaluate inter-relationships among them for developing the strategies to mitigate these barriers. Design/methodology/approach The barriers towards the adoption of HCAA are identified through an integrative approach of literature review and expert’s opinion. The inter-relationship among the identified barriers is evaluated using fuzzy-based decision-making trial and evaluation laboratory (fuzzy DEMATEL) technique, which categorises them into influential and influenced group. Findings The evaluation of inter-relationship among barriers using fuzzy DEMATEL indicates four influencing barriers and six influenced barriers towards the adoption of HCAA. Further, findings suggest an extensive government, and management support is vital in terms of commitment, resources and actions to realise the benefits attributed with HCAA. Research limitations/implications The inter-relationship among barriers is contextual and based on the perception of experts which may be biased as per their background and area of expertise. This study pertains to a specific region and can be extended to the generalised certification system. Originality/value The empirical base of the research provides the inter-relationship among the barriers towards the adoption of HCAA which can be effectively used as input in the decision-making process by producers, manufacturers and distributor. The policy maker can analyse the cause group and effect group of barriers to formulate policies that would help in the adoption of HCAA.

Analysis and prioritization of risk factors in the management of Halal supply chain management

“…The risks related to halal integrity may arise in the differences. And outsourcing diverse operations from different suppliers around the world supply chain stages, such as acid manufacturing, and logistics [25]. The various risks could lead to the production of non-Halal, poor quality, unhygienic consumable goods that could mutilate the brand reputation and influence operational efficiency.…”

The Factors Affecting the Investors’ Decisions: A Study on Nuclear Energy Investments

“…In this process, five different scales are considered which are "No", "Low", "Medium", "High", "Very High". After that, direct relation matrix (Ž) is constructed (Khan et al, 2019;G. Zhang et al, 2020).…”

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“…Recent years have witnessed research investigating halal certification, yet minimal research has examined the halal certification adoption (Rahman, Mohamed, Rezai, Shamsudin, & Sharifuddin, 2014). TOE framework has identified three facets that impact the innovation adoption process (Khan, Khan, & Haleem, 2019). The three elements of company innovations are technology, organisation, and the environment.…”

“…In this study, perceived benefits describe the magnitude of the firms' acknowledgement of the relative advantage that Halal certificate could offer to organisations. The perceived benefit was identified to have a strong relationship with new technology adoption (Khan et al, 2019). With the exposure to halal certification information, SME's awareness of the certification may be influenced (Kusumastuti, 2017).…”

“…Organizational readiness is another crucial variable in technology adoption (Khan et al, 2019) and it is essential in the decision-making process of adopting an innovation (Talib et al, 2015b). For example, Ngah et al (2014) characterised organizational readiness as the ability of operation management to adopt Halal transportation services with regards to financial and human resources.…”