Evaluation of Click It or Ticket model programs

Abstract

Click It or Ticket (CIOT) is an intense, short duration, seat belt enforcement program which relies heavily on paid media to reach all motorists. Ten states that implemented CIOT during May 2002, were compared with four states that conducted belt use enforcement but with limited specific paid advertisement placement and four states that conducted enforcement but without specific paid advertisement placement. Belt use increased 8.6 percentage points averaged across the ten CIOT states; 2.7 percentage points across the four limited paid advertisement placement states; versus 0.5 percentage points across the four states using no specific paid advertisement placement. Phone and paper and pencil surveys verified that more drivers in the CIOT states were aware of the heightened enforcement than in the limited or no specific paid advertisement placement states. Belt use enforcement which is highly publicized through paid media can achieve a substantial increase in a state's overall belt rate.

Effect on fatality risk of changing from secondary to primary seat belt enforcement

“…These highly publicized, intensive enforcement and media campaigns are known to increase belt use (Williams et al, 1996) and have been shown to do so in both primary and secondary enforcement states (Solomon et al, 2002). However, if these programs were introduced mostly in primary states during the study period, the conclusion that the shift to primary enforcement alone produced the fatality reductions would have to be modified.…”

Beta blockers exposure and traumatic brain injury: a literature review

“…These involve well-publicized, highly visible and intensive enforcement over particular periods, several times per year (231,232). In provinces in France and the Netherlands, compliance with seat-belt laws increased by about 10-15% within one year of implementing such a programme (233).…”

Evaluation of Seven Publicized Enforcement Demonstration Programs to Reduce Impaired Driving: Georgia, Louisiana, Pennsylvania, Tennessee, Texas, Indiana, and Michigan

“…One program incorporating publicity and visible enforcement is NHTSA's Click It or Ticket mobilizations. This program is aimed at increasing safety belt usage and has proven to be successful (Solomon, Ulmer, & Preusser, 2002). A typical mobilization model includes two to three intensive blitzes over 3 to 6 weeks, during which paid ads are coupled with increased seatbelt enforcement.…”