Evaluation of Hadid Firm's Performance Using the Balanced Scorecard ( BSC ) Model

Abstract

Large body of research grounded on applying Balanced Scorecard (BSC) and balanced assessments exist, but, the use of Balanced Scorecard (BSC) is less seen in industry sectors. Hence, the matter of importance in this research mentioned the very notion of exploring the utilization of Balanced Scorecard (BSC) in Strategic planning process across industrial companies in general, mentioned that this has been taken in the case study of this research on Hadid firm's performance whereby Evaluation of Hadid firm's performance using the Balanced Scorecard (BSC) model is the major aim of this study. The present paper in terms of scope of time, results, logic, objectives and process has been mentioned respectively a Cross-sectional, applied, inferential, descriptive and combined type of study. To define the relations and implement the model and techniques used, experts' views were asked in this paper. The library method has been used to access theoretical data where Field survey method has been used to extract data of the industry. The most important tools used in this paper can be mentioned as interview with experts where Analytical Hierarchy Process Model and TOPSIS method have been used as the most important data analysis methods. The results showed that efficiency score in perspective of development and learning, domestic processes, customer and financial matters in Hadid firm reported 35.12%, 37.89%, 45.45%, 81.25%, respectively. Further, the other results of this study can be mentioned as identification of the processes required to improvement where customer relationship processes and research and development process identified as the processes required to increasing the firm's performance and efficiency.